IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i3p1440-d735192.html

Exploring Tourists’ Intentions to Purchase Homogenous Souvenirs

Author

Listed:
  • Jianfeng Wu

    (School of Design and Architecture, Zhejiang University of Technology, Hangzhou 310023, China)

  • Lingyan Zhang

    (School of Design and Architecture, Zhejiang University of Technology, Hangzhou 310023, China)

  • Chunfu Lu

    (School of Design and Architecture, Zhejiang University of Technology, Hangzhou 310023, China)

  • Lekai Zhang

    (School of Design and Architecture, Zhejiang University of Technology, Hangzhou 310023, China)

  • Yaya Zhang

    (School of Design and Architecture, Zhejiang University of Technology, Hangzhou 310023, China)

  • Qingli Cai

    (School of Design and Architecture, Zhejiang University of Technology, Hangzhou 310023, China)

Abstract

In the context of people’s gradually rising consumption levels and the urgent need to upgrade the tourism market, the continuous homogenization of tourism souvenirs is beginning to seriously affect the shopping experience of tourism tourists. This study aims to explore how tourists perceive the phenomenon of the homogenization of tourism souvenirs and how this phenomenon affects tourists’ continuous purchase intention. This study constructs a hypothesis model of the relationship among perceived homogeneity, perceived value, and continuous purchase intention based on a perceived value perspective and validates the model using structural equations. These findings are as follows: (1) Tourists’ perceived product homogeneity and perceived service homogeneity have significant negative effects on perceived product value and continuous purchase intention. (2) Perceived service homogeneity has a significant negative effect on tourists’ perceived emotional value. (3) Perceived product value and perceived emotional value have significant positive effects on continuous purchase intention. The study also explores how to enhance tourists’ perceived value through innovative product design and service system construction. The findings can provide valuable insights for promoting the sustainable development of the tourism market and tourists’ continuous purchase intention.

Suggested Citation

  • Jianfeng Wu & Lingyan Zhang & Chunfu Lu & Lekai Zhang & Yaya Zhang & Qingli Cai, 2022. "Exploring Tourists’ Intentions to Purchase Homogenous Souvenirs," Sustainability, MDPI, vol. 14(3), pages 1-19, January.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:3:p:1440-:d:735192
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/3/1440/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/3/1440/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yudi Zhang, 2019. "The Impacts of New Media on Marketing Effectiveness: A Comparative Study of China and South Korea Tourism Souvenirs Website," Journal of Electronic Commerce in Organizations (JECO), IGI Global Scientific Publishing, vol. 17(2), pages 16-28, April.
    2. Swanson, Kristen K. & Timothy, Dallen J., 2012. "Souvenirs: Icons of meaning, commercialization and commoditization," Tourism Management, Elsevier, vol. 33(3), pages 489-499.
    3. Kolar, Tomaz & Zabkar, Vesna, 2010. "A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?," Tourism Management, Elsevier, vol. 31(5), pages 652-664.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Anxin Xu & Chenwen Wei & Manhua Zheng & Lili Sun & Decong Tang, 2022. "Influence of Perceived Value on Repurchase Intention of Green Agricultural Products: From the Perspective of Multi-Group Analysis," Sustainability, MDPI, vol. 14(22), pages 1-17, November.
    2. Xue Chen & Yue Yin & Mu Jiang & Hong Lin, 2023. "Deep Analysis of the Homogenization Phenomenon of the Ancient Water Towns in Jiangnan: A Dual Perspective on Landscape Patterns and Tourism Destination Images," Sustainability, MDPI, vol. 15(16), pages 1-28, August.
    3. Reema Nofal & Pelin Bayram & Okechukwu Lawrence Emeagwali & Lu’ay Al-Mu’ani, 2022. "The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM," Sustainability, MDPI, vol. 14(16), pages 1-20, August.
    4. Ana Težak Damijanić & Marija Pičuljan & Smiljana Goreta Ban, 2023. "The Role of Pro-Environmental Behavior, Environmental Knowledge, and Eco-Labeling Perception in Relation to Travel Intention in the Hotel Industry," Sustainability, MDPI, vol. 15(13), pages 1-15, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bryce, Derek & Murdy, Samantha & Alexander, Matthew, 2017. "Diaspora, authenticity and the imagined past," Annals of Tourism Research, Elsevier, vol. 66(C), pages 49-60.
    2. Bryce, Derek & Curran, Ross & O'Gorman, Kevin & Taheri, Babak, 2015. "Visitors' engagement and authenticity: Japanese heritage consumption," Tourism Management, Elsevier, vol. 46(C), pages 571-581.
    3. Siti Mahera Ahmat Amin & Dziela Muhamad Parid & Hartini Adenan & Dina Syamilah Zaid, 2024. "Role of Perceived Authenticity in Souvenir Buying Decisions among Tourists in Bandar Hilir Melaka," Information Management and Business Review, AMH International, vol. 16(4), pages 34-41.
    4. Zhao, Yichen & Li, Shan & Liang, Xinjian & Xue, Jiaolong, 2026. "Non-Fungible Token or physical product? Uncovering the effects of souvenir type and scenic type on tourist engagement," Journal of Business Research, Elsevier, vol. 208(C).
    5. Syahida Abd Aziz & Roziyana Jafri & Noris Fatilla Ismail, 2025. "Revisiting the Authenticity–Loyalty Nexus: A Critical Review and Pathways for Future Research," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 9807-9817, September.
    6. Anastasiadou, Constantia & Vettese, Samantha, 2021. "Souvenir authenticity in the additive manufacturing age," Annals of Tourism Research, Elsevier, vol. 89(C).
    7. Zuzana Kvítková & Zdenka Petrù, 2023. "Cultural UNESCO Heritage in COVID-19 Pandemic Times," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 16(1), pages 23-34.
    8. Bhattacharya Ananya & Dutta Madhura & Waelde Charlotte, 2021. "Designing Heritage-Sensitive IP and Marketing Strategies for ICH-Based Creative Economy," Culture. Society. Economy. Politics, Paradigm, vol. 1(2), pages 72-87, December.
    9. Rickly, Jillian M., 2022. "A review of authenticity research in tourism: Launching the Annals of Tourism Research Curated Collection on authenticity," Annals of Tourism Research, Elsevier, vol. 92(C).
    10. Castéran, Herbert & Roederer, Claire, 2013. "Does authenticity really affect behavior? The case of the Strasbourg Christmas Market," Tourism Management, Elsevier, vol. 36(C), pages 153-163.
    11. Wu, Mao-Ying & Wall, Geoffrey & Pearce, Philip L., 2014. "Shopping experiences: International tourists in Beijing's Silk Market," Tourism Management, Elsevier, vol. 41(C), pages 96-106.
    12. Susan Standing & Craig Standing, 2019. "Innovating Authentically: Cultural Differentiation in the Animation Sector," Systemic Practice and Action Research, Springer, vol. 32(5), pages 557-571, October.
    13. Bang Nguyen-Viet & Si Van Nguyen, 2023. "Authentic Experience, Place Attachment, and Behavioral Intention: Vietnamese Religious Tourism," SAGE Open, , vol. 13(4), pages 21582440231, December.
    14. Lee, Jiyoung & Yu, Jongsik & Radic, Aleksandar & Han, Heesup, 2024. "Uncovering air traveler purchase behavior: Influence of airline goods product characteristics towards repurchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    15. Feng Xu & Wenxia Niu & Shuaishuai Li & Yuli Bai, 2020. "The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis," SAGE Open, , vol. 10(2), pages 21582440209, May.
    16. Jean-Fabrice Lebraty & Katia Lobre, 2010. "Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité," Post-Print halshs-00545780, HAL.
    17. Xin Su & Suraiyati Rahman, 2026. "Tourist Behavioral Intentions in a UNESCO World Cultural Heritage Site in China: A Multi-Method Analysis Integrating PLS-SEM and fsQCA of Motivational and Perceptual Factors," SAGE Open, , vol. 16(1), pages 21582440251, January.
    18. Feng Xu & Xuejiao Lin & Shuaishuai Li & Wenxia Niu, 2018. "Is Southern Xinjiang Really Unsafe?," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
    19. Taufer Barbara & Steffen Angela & Steffen Dagmar, 2016. "Souvenirs „made in Switzerland“: Eine Nachfrageanalyse in der Destination Graubünden," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 8(1), pages 123-144, May.
    20. Szmigin, Isabelle & Bengry-Howell, Andrew & Morey, Yvette & Griffin, Christine & Riley, Sarah, 2017. "Socio-spatial authenticity at co-created music festivals," Annals of Tourism Research, Elsevier, vol. 63(C), pages 1-11.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:3:p:1440-:d:735192. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager The email address of this maintainer does not seem to be valid anymore. Please ask MDPI Indexing Manager to update the entry or send us the correct address (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.