IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v16y2024i3p574-583.html
   My bibliography  Save this article

Use and Adoption of Website and Social Media Marketing: Insights from Homestay Business Owners

Author

Listed:
  • Faiz Izwan Anuar
  • Wang Qian

Abstract

This qualitative inquiry delves into the transformative impact of digital technology adoption, specifically websites and social media, on the operational and promotional strategies of homestay business owners in Negeri Sembilan within the burgeoning technology-driven tourism sector. It critically examines the integration of these digital tools into marketing and communication frameworks, evaluates their role in enhancing business visibility and shaping public perceptions, and offers comprehensive insights into the associated benefits and challenges. Initial results indicate that the adoption of websites has significantly redefined marketing paradigms by broadening customer outreach and intensifying engagement, while social media has been instrumental in increasing visibility and improving interactive communications with prospective clients. However, this digital transition also poses challenges, including the need for continuous content development and bridging the digital skills gap.

Suggested Citation

  • Faiz Izwan Anuar & Wang Qian, 2024. "Use and Adoption of Website and Social Media Marketing: Insights from Homestay Business Owners," Information Management and Business Review, AMH International, vol. 16(3), pages 574-583.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:574-583
    DOI: 10.22610/imbr.v16i3(I).4010
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/4010/2580
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/4010
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v16i3(I).4010?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gong, Xiaohui & Wong, Wing-Keung & Peng, Yiling & Khamdamov, Shoh-Jakhon & Albasher, Gadah & Hoa, Vu Tam & Thanh Nhan, Nguyen Thi, 2023. "Exploring an interdisciplinary approach to sustainable economic development in resource-rich regions: An investigation of resource productivity, technological innovation, and ecosystem resilience," Resources Policy, Elsevier, vol. 87(PA).
    2. Higgins-Desbiolles, Freya & Bigby, Bobbie Chew, 2022. "A local turn in tourism studies," Annals of Tourism Research, Elsevier, vol. 92(C).
    3. Zain ul Abedin Janjua & Gengeswari Krishnapillai & Mobashar Rahman, 2021. "A Systematic Literature Review of Rural Homestays and Sustainability in Tourism," SAGE Open, , vol. 11(2), pages 21582440211, April.
    4. Dwiesty Dyah Utami & Wawan Dhewanto & Yuliani Dwi Lestari, 2023. "Rural tourism entrepreneurship success factors for sustainable tourism village: Evidence from Indonesia," Cogent Business & Management, Taylor & Francis Journals, vol. 10(1), pages 2180845-218, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wenxi (Bella) Bai & Ivan Ka Wai Lai & Jose Weng Chou Wong, 2023. "Memorable Tourism Experience Research: A Systematic Citation Review (2009–2021)," SAGE Open, , vol. 13(4), pages 21582440231, December.
    2. Opemipo Alaba Ijose & Birendra KC, 2025. "Community-Based Homestay as a Form of Sustainable Tourism in Nigeria," Sustainability, MDPI, vol. 17(11), pages 1-24, June.
    3. Franklin Cordova-Buiza & Miguel Jesús Medina-Viruel & Jesús Claudio Pérez-Gálvez, 2025. "Community-based rural tourism: a mapping technique analysis study from 2005 to 2023," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-14, December.
    4. Chenxi Li & Yingying Fang & Yizhong Wang & Yue Xu & Zhihong Zong & Yi Yang & Chennian Wang & Zhuoping Ou & Min Wang, 2024. "How can tourism help to revitalize the countryside? Content analysis based on the case of tourism enabling rural revitalization," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(8), pages 20333-20354, August.
    5. Sun, Na & Long, Wei, 2024. "Does mineral resource consumption reduce by energy transition and fossil fuel energy intensity? Moderating role of financial inclusion and digitalization," Resources Policy, Elsevier, vol. 93(C).
    6. Veny Megawati & Bambang Widjanarko Otok & Jerry Dwi Trijoyo Purnomo, 2025. "Moderating Technology Acceptance Model on Resident Empowerment in Support for Sustainable Tourism," Sustainability, MDPI, vol. 17(9), pages 1-15, May.
    7. Beatrice Avolio & Ma. Belén Prados-Peña & Eduardo Pardo, 2024. "Volunteer Tourism: A Systematic Literature Review," SAGE Open, , vol. 14(2), pages 21582440241, June.
    8. Oleg PETELCA & Ciprian-Constantin PĂTRĂUCEANU & Iurie BEȘLIU3, 2021. "The Multifunctionality And Sustainability Of Small And Medium Enterprises In Tourism-Based Rural Communities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 30(2), pages 123-131, December.
    9. Ruchita Pangriya & Shobha Pandey, 2024. "Development in rural entrepreneurship and future scope of research: a bibliometric analysis," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 14(1), pages 1-16, December.
    10. Ezwani Azmi & Rosniza Aznie Che Rose & Azahan Awang & Azlan Abas, 2023. "Innovative and Competitive: A Systematic Literature Review on New Tourism Destinations and Products for Tourism Supply," Sustainability, MDPI, vol. 15(2), pages 1-19, January.
    11. Arbuda Sharma & Charru Hasti, 2024. "Marketing sustainable tourism and its policies through community engagement- An Indian context," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(2), pages 443-478, June.
    12. Shujuan Wan & Liang Liu & Guangyao Chen & Pengtao Wang & Yafei Lan & Maomao Zhang, 2025. "Low-Carbon Transformation of Tourism in Characteristic Towns Under the Carbon Neutral Goal: A Three-Dimensional Mechanism Analysis of Tourists, Residents, and Enterprises," Sustainability, MDPI, vol. 17(11), pages 1-27, June.
    13. Lei-Yi Peng & Hong Xu & Jia Lu & Jian-Ji Luo & Hui-Hua Zhan, 2022. "An Integrated Approach with CLFPR-Based ANP and Fuzzy TOPSIS for Evaluating Business Performance of Rural Homestays: Study from China," Sustainability, MDPI, vol. 15(1), pages 1-24, December.
    14. Feri Ferdian & Mohd Salehuddin Mohd Zahari & Youmil Abrian & Nidia Wulansari & Hendri Azwar & Arif Adrian & Trisna Putra & Dwi Pratiwi Wulandari & Hijriyantomi Suyuthie & Pasaribu Pasaribu & Dessi Sus, 2024. "Driving Sustainable Tourism Villages: Evaluating Stakeholder Commitment, Attitude, and Performance: Evidence from West Sumatra, Indonesia," Sustainability, MDPI, vol. 16(14), pages 1-18, July.
    15. Nurul Liyana Ramlan & Khairul Nazlin Kamaruzaman & Mohamed Saladin Abdul Rasool & Rizuwan Abu Karim & Zaharah Isahak, 2024. "The Impact of Technological-Organizational-Environmental (TOE) Factors on Homestay Performance," Information Management and Business Review, AMH International, vol. 16(3), pages 299-307.
    16. Chuanwen Yu & Mengmeng Liu & Hong Yang & Bei Wu, 2024. "Effects of tourism resource search on folk sports project development fuzzy front-end performance: The moderating role of environmental dynamics change," PLOS ONE, Public Library of Science, vol. 19(5), pages 1-21, May.
    17. Nagihan Cakmakoglu Arici & Dilara Eylul Koc, 2024. "Research hotspots, emerging patterns, and intellectual structure of homestay tourism: a bibliometric analysis," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(3), pages 2571-2589, June.
    18. Yubin Qian & Ya Sun, 2021. "The Correlation Between Annual Reports’ Narratives and Business Performance: A Retrospective Analysis," SAGE Open, , vol. 11(3), pages 21582440211, July.
    19. Lei-Yi Peng & Jia Lu & Jian-Ji Luo & Yu-Xuan Wang, 2022. "A Combination of FDM, DEMATEL, and DANP for Disclosing the Interrelationship of Influencing Factors in Rural Homestay Business: Empirical Evidence from China," Sustainability, MDPI, vol. 14(16), pages 1-21, August.
    20. Bisani, Shalini & Daye, Marcella & Mortimer, Kathleen, 2024. "Legitimacy and inclusivity in place branding," Annals of Tourism Research, Elsevier, vol. 109(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:574-583. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.