IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v16y2024i3p122-129.html
   My bibliography  Save this article

A Study on Volunteer Motivation and Satisfaction in Malaysia's Sports Events

Author

Listed:
  • Ayu Rohaidah Ghazali
  • Nurakmal Ramli
  • Norol Hamiza Zamzuri
  • Norhidayah Mohd Rashid
  • Abdul Hamid Abdul Halim
  • Nor Azzura Nordin

Abstract

Despite the critical role of volunteers in the success of sports events, there is limited research in Malaysia on how volunteer motivations and experiences impact their satisfaction. This research sets out to examine the vital position played by volunteers in ensuring successful sports events, with emphasis on volunteer motivation, experience and satisfaction among undergraduates and postgraduate students at a local Malaysian university. The study utilizes quantitative analysis where significant correlations between these variables were discovered revealing that volunteer motivation and positive event experiences are important to enhancing volunteer satisfaction. Data from eighty students (80) showed that event-related factors such as the opportunity to be part of a prestige event and witness behind-the-scenes activities a significant motivators and key drivers of voluntary participation. The findings indicate that there was a significant beta coefficient supporting event-related motivation and volunteer experience towards volunteer satisfaction while purposive volunteer motivation did not gain significance. Overall, the research underscores the necessity for event planners to prioritize volunteer satisfaction by understanding and addressing their motivations and experiences, ultimately contributing to more meaningful and successful events.

Suggested Citation

  • Ayu Rohaidah Ghazali & Nurakmal Ramli & Norol Hamiza Zamzuri & Norhidayah Mohd Rashid & Abdul Hamid Abdul Halim & Nor Azzura Nordin, 2024. "A Study on Volunteer Motivation and Satisfaction in Malaysia's Sports Events," Information Management and Business Review, AMH International, vol. 16(3), pages 122-129.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:122-129
    DOI: 10.22610/imbr.v16i3(I).3934
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3934/2536
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3934
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v16i3(I).3934?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Heetae Cho & Zi’En Wong & Weisheng Chiu, 2020. "The Effect of Volunteer Management on Intention to Continue Volunteering: A Mediating Role of Job Satisfaction of Volunteers," SAGE Open, , vol. 10(2), pages 21582440209, May.
    2. Hongcui Yang & Chuqiao Liang & Yue Liang & Ying Yang & Peilian Chi & Xianglong Zeng & Qinglu Wu, 2023. "Association of Gratitude With Individual and Organizational Outcomes Among Volunteers: An Application of Broaden-and-Build Theory of Positive Emotions," SAGE Open, , vol. 13(4), pages 21582440231, December.
    3. Wang Zhigang & Liu Yingfei & Zhang Jinyao & Liu Xintao & Duan Hongyan & Zhang Lei, 2022. "How Sports Event Volunteer Management Affects Volunteers’ Satisfaction and Engagement: The Mediating Role of Social Capital," SAGE Open, , vol. 12(2), pages 21582440221, June.
    4. Mateusz Rozmiarek & Joanna Poczta & Ewa Malchrowicz-Mośko, 2021. "Motivations of Sports Volunteers at the 2023 European Games in Poland," Sustainability, MDPI, vol. 13(11), pages 1-14, June.
    5. Liza Cobos & Amanda Templeton, 2022. "How can we Make you Stay? Identifying Motivating Factors to Volunteer Retention in Non-Profit Organizations," Journal of Tourism Management Research, Conscientia Beam, vol. 9(1), pages 43-52.
    6. Tao Ye & Xiaoyu Cheng & Wei Chen & Yanyan Li, 2022. "Volunteer Motivations in Military Sports Events: The Case of 2019 Military World Games," SAGE Open, , vol. 12(2), pages 21582440221, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Oscar Licandro & Stefanía Yapor & Patricia Correa, 2022. "Analysis of the personal factors of the volunteers as mediators between the satisfaction and the permanence in employee volunteering," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(1), pages 127-151, March.
    2. Hélio Antunes & Ana Rodrigues & Bebiana Sabino & Élvio Gouveia & Helder Lopes, 2025. "Volunteer Management in Sports Tourism Events: Motivation and Satisfaction as Drivers for Repeat Participation," Societies, MDPI, vol. 15(4), pages 1-13, March.
    3. Wang Zhigang & Liu Yingfei & Zhang Jinyao & Liu Xintao & Duan Hongyan & Zhang Lei, 2022. "How Sports Event Volunteer Management Affects Volunteers’ Satisfaction and Engagement: The Mediating Role of Social Capital," SAGE Open, , vol. 12(2), pages 21582440221, June.
    4. Wen-Jye Shyr & Wei-Sho Ho & Jie-Ru Chen & Li-Ya Chang & I-Min Chen, 2022. "Effectiveness of Social Participation Courses Applied in the Disaster Prevention for Taiwanese K-12 Education," Sustainability, MDPI, vol. 14(13), pages 1-19, July.
    5. Queen Emwenkeke Usadolo, 2024. "The Implications of Organisational Contexts on Unpaid Workers’ Loyalty: The Interactive role of Perceived Organisational and Supervisor Support," Public Organization Review, Springer, vol. 24(4), pages 1253-1269, December.
    6. Salvador Angosto & Hyejin Bang & Gonzalo A. Bravo & Arturo Díaz-Suárez & José María López-Gullón, 2021. "Motivations and Future Intentions in Sport Event Volunteering: A Systematic Review," Sustainability, MDPI, vol. 13(22), pages 1-18, November.
    7. Bernardinus Maria Purwanto & Rokhima Rostiani, 2023. "The influence of enthusiasm and personal constraints on the intention to continue volunteering in an uncertain and turbulent environment," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(4), pages 693-720, December.
    8. Ali Essa A. Alshammari & Murad Thomran & Ali Saleh Alshebami, 2023. "Integration of Service-Learning Theory and Social Capital Theory in Volunteering Work for Sustainable Development: A Study of the Role of Education Curricula in Saudi Arabia," Sustainability, MDPI, vol. 15(18), pages 1-26, September.
    9. Heetae Cho & Jinsun Lim & Weisheng Chiu, 2024. "The Effects of Volunteer Management and Personality on Quality of Life and Intention to Donate in the Context of Compulsory Volunteering: An Environmental Psychology Approach," SAGE Open, , vol. 14(2), pages 21582440241, May.
    10. Antonio Muñoz-Llerena & Salvador Angosto & Carlos Pérez-Campos & Virginia Alcaraz-Rodríguez, 2025. "A Systematic Review of Volunteer Motivation and Satisfaction in Disability Sports Organizations," Disabilities, MDPI, vol. 5(2), pages 1-33, March.
    11. Mateusz Rozmiarek & Mateusz Grajek & Ewa Malchrowicz-Mośko & Karolina Krupa-Kotara & Jose Burgos & Aitor Martínez Aguirre-Betolaza & Arkaitz Castañeda-Babarro, 2023. "Selected Motivations of Student Sports Volunteers in Terms of Professional Activity and Previous Volunteering Experience," Sustainability, MDPI, vol. 15(13), pages 1-11, July.
    12. Silvia Puiu & Mihaela Tinca Udriștioiu, 2023. "Environmental Volunteering Projects Management: A Multivariate Analysis of Volunteers’ Perspective on the Knowledge and Skills Gained, Their Involvement in Community Life and the Role of Environmental," Sustainability, MDPI, vol. 15(14), pages 1-15, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:122-129. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.