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Efecto del gasto y la estancia en la composición del mercado de turistas internacionales en las denominaciones de origen de AOVE en Andalucía

Author

Listed:
  • Barreal, Jesús

    (Universidad Complutense de Madrid)

  • Mercadé-Melé, Pere

    (Universidad de Málaga)

  • Vena-Oya, Julio

    (Universidad de Jaén)

Abstract

La estacionalidad y volatilidad del sector primario hace que muchas regiones hayan visto al turismo como una actividad clave para el desarrollo de estas zonas situadas principalmente en el interior de Andalucía. En este sentido, las denominaciones de origen protegidas ofrecen una mayor percepción de seguridad y calidad para los turistas que visitan una zona por motivos gastronómicos. El objetivo de esta investigación es conocer los distintos perfiles de los turistas internacionales para ayudar a establecer en estas zonas una oferta de turismo estable que complemente sus ingresos a través de la identificación de diferentes segmentos que pueden resultar atractivos para ellos. Para ello, se ha utilizado una regresión de clases latentes, donde se han encontrado cuatro segmentos (jóvenes solitarios, mayores tradicionales, mayores culturales y jóvenes gourmet) que difieren respecto de su gasto y estancia. Finalmente, se recogen una serie de recomendaciones en base a estos grupos identificados.

Suggested Citation

  • Barreal, Jesús & Mercadé-Melé, Pere & Vena-Oya, Julio, 2023. "Efecto del gasto y la estancia en la composición del mercado de turistas internacionales en las denominaciones de origen de AOVE en Andalucía," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 57, pages 87-109.
    • Handle: RePEc:ris:invreg:0517
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    References listed on IDEAS

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    More about this item

    Keywords

    Turismo internacional; turismo gastronómico; modelo de clases latentes; denominaciones de origen protegidas;
    All these keywords.

    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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