IDEAS home Printed from https://ideas.repec.org/a/ris/arhuss/0073.html

The Effect Of Social Media Use And Self-Promotion On Travel Photo Sharing

Author

Listed:
  • Şükran KARACA

    (Sivas Cumhuriyet Üniversitesi)

  • Murat KEMERCİ

    (Sivas Cumhuriyet Üniversitesi)

  • Züleyhan BARAN

    (Düzce Üniversitesi)

Abstract

Tourism is a social activity that enables people to communicate with each other. With the development of technology and communication tools, the way of communicating has also changed. Especially the emergence of smart technologies has allowed the development of social media platforms and people to share their touristic activities instantly. In this context, the aim of the study is to examine the effect of social media use and selfpromotion on sharing travel photos. Within the scope of the study, data were obtained from 339 people by online survey technique. Confirmatory factor analysis and path analysis were used through the AMOS program in the analysis of the data. As a result of the analysis, selfpromotion of social media usage and according to the research results it has been determined that social media usage has a positive effect on selfpromotion and travel photo sharing and selfpromotion has a positive effect on travel photography promotion. In line with the results obtained, various suggestions have been made to develop actionable strategies for the tourism industry.

Suggested Citation

  • Şükran KARACA & Murat KEMERCİ & Züleyhan BARAN, 2022. "The Effect Of Social Media Use And Self-Promotion On Travel Photo Sharing," Academic Review of Humanities and Social Sciences, Bursa Teknik Üniversitesi, vol. 5(1), pages 92-104.
    • Handle: RePEc:ris:arhuss:0073
    as

    Download full text from publisher

    File URL: https://dergipark.org.tr/tr/download/article-file/2480679
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jansson, André, 2018. "Rethinking post-tourism in the age of social media," Annals of Tourism Research, Elsevier, vol. 69(C), pages 101-110.
    2. Jose Weng Chou Wong & Ivan Ka Wai Lai & Zhang Tao, 2020. "Sharing memorable tourism experiences on mobile social media and how it influences further travel decisions," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(14), pages 1773-1787, July.
    3. Lo, Iris Sheungting & McKercher, Bob, 2015. "Ideal image in process: Online tourist photography and impression management," Annals of Tourism Research, Elsevier, vol. 52(C), pages 104-116.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wenxi (Bella) Bai & Ivan Ka Wai Lai & Jose Weng Chou Wong, 2023. "Memorable Tourism Experience Research: A Systematic Citation Review (2009–2021)," SAGE Open, , vol. 13(4), pages 21582440231, December.
    2. Moro, Sérgio & Lopes, Rui J. & Esmerado, Joaquim & Botelho, Miguel, 2020. "Service quality in airport hotel chains through the lens of online reviewers," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    3. Soyoung An & Li Jiang & Thomas Eck, 2026. "Are dark tourism experiences memorable? Examining mindfulness and memorable tourism experiences in dark tourism," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 13(1), pages 1-14, December.
    4. Ivana Skočajić & Vladimir Pavković & Jelena Krstić & Milica Kostić-Stanković & Tamara Vlastelica & Tamara Rajić, 2024. "Urban Tourism Appeal: The Effectiveness of Communication Channels and Multimedia Formats in Creating Tourists’ Expectations," Sustainability, MDPI, vol. 16(11), pages 1-26, May.
    5. Giglio, Simona & Pantano, Eleonora & Bilotta, Eleonora & Melewar, T.C., 2020. "Branding luxury hotels: Evidence from the analysis of consumers’ “big” visual data on TripAdvisor," Journal of Business Research, Elsevier, vol. 119(C), pages 495-501.
    6. Neven Ivandić & Zrinka Marušić, 2025. "The Relevance of the “Usual Environment” Concept in Nautical Tourism Monitoring," Sustainability, MDPI, vol. 17(17), pages 1-17, August.
    7. Höckert, Emily & Lüthje, Monika & Ilola, Heli & Stewart, Erika, 2018. "Gazes and faces in tourist photography," Annals of Tourism Research, Elsevier, vol. 73(C), pages 131-140.
    8. Sterchele, Davide, 2020. "Memorable tourism experiences and their consequences: An interaction ritual (IR) theory approach," Annals of Tourism Research, Elsevier, vol. 81(C).
    9. Simović, Olivera & Rađenović, Žarko & Perović, Djurdjica & Vujačić, Vesna, 2020. "Tourism in the Digital Age: E-booking Perspective," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 616-627, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    10. T. S. Stumpf & Christopher B. Califf & Joshua J. Frye, 2020. "Technological metaworlds in travel," Information Technology & Tourism, Springer, vol. 22(2), pages 273-296, June.
    11. Anja Dinhopl & Ulrike Gretzel, 2016. "Conceptualizing tourist videography," Information Technology & Tourism, Springer, vol. 15(4), pages 395-410, January.
    12. Canavan, Brendan, 2020. "Let's get this show on the road! Introducing the tourist celebrity gaze," Annals of Tourism Research, Elsevier, vol. 82(C).
    13. Lyu, Seong Ok, 2016. "Travel selfies on social media as objectified self-presentation," Tourism Management, Elsevier, vol. 54(C), pages 185-195.
    14. Gong, Yaqi & Schroeder, Ashley & Plaisance, Patrick Lee, 2023. "Digital detox tourism: An Ellulian critique," Annals of Tourism Research, Elsevier, vol. 103(C).
    15. Yu, Joanne & Egger, Roman, 2021. "Color and engagement in touristic Instagram pictures: A machine learning approach," Annals of Tourism Research, Elsevier, vol. 89(C).
    16. Wenxi (Bella) Bai & Jiaojiao (Jane) Wang & Jose Weng Chou Wong & Xingyu (Hilary) Han & Yiqing Guo, 2024. "The soundscape and tourism experience in rural destinations: an empirical investigation from Shawan Ancient Town," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    17. Yulin Chen, 2025. "Is There a Difference in the Perception of City in Pre-Pandemic and Peri-Pandemic on Social Media? Case Study from Taiwan," SAGE Open, , vol. 15(1), pages 21582440241, January.
    18. Michael Xanthakis & Androniki Simatou & Nikos Antonopoulos & Andreas Kanavos & Naoum Mylonas, 2024. "Alternative Forms of Tourism: A Comparative Study of Website Effectiveness in Promoting UNESCO Global Geoparks and International Dark Sky Parks," Sustainability, MDPI, vol. 16(2), pages 1-20, January.
    19. Chuanmei Chen & Normalisa Md Isa & Norkhazzaina Salahuddin, 2025. "Determinants of Travel Experience-Sharing Behavior on Chinese Social Media Platforms," Sustainability, MDPI, vol. 17(8), pages 1-21, April.
    20. Milazzo, Liselle & Santos, Carla Almeida, 2022. "Fanship and imagination: The transformation of everyday spaces into Lieux D'Imagination," Annals of Tourism Research, Elsevier, vol. 94(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:arhuss:0073. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cevat Bilgin (email available below). General contact details of provider: http://itbf.btu.edu.tr/index.php .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.