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The Effect Of Social Media Use And Self-Promotion On Travel Photo Sharing

Author

Listed:
  • Şükran KARACA

    (Sivas Cumhuriyet Üniversitesi)

  • Murat KEMERCİ

    (Sivas Cumhuriyet Üniversitesi)

  • Züleyhan BARAN

    (Düzce Üniversitesi)

Abstract

Tourism is a social activity that enables people to communicate with each other. With the development of technology and communication tools, the way of communicating has also changed. Especially the emergence of smart technologies has allowed the development of social media platforms and people to share their touristic activities instantly. In this context, the aim of the study is to examine the effect of social media use and selfpromotion on sharing travel photos. Within the scope of the study, data were obtained from 339 people by online survey technique. Confirmatory factor analysis and path analysis were used through the AMOS program in the analysis of the data. As a result of the analysis, selfpromotion of social media usage and according to the research results it has been determined that social media usage has a positive effect on selfpromotion and travel photo sharing and selfpromotion has a positive effect on travel photography promotion. In line with the results obtained, various suggestions have been made to develop actionable strategies for the tourism industry.

Suggested Citation

  • Şükran KARACA & Murat KEMERCİ & Züleyhan BARAN, 2022. "The Effect Of Social Media Use And Self-Promotion On Travel Photo Sharing," Academic Review of Humanities and Social Sciences, Bursa Teknik Üniversitesi, vol. 5(1), pages 92-104.
    • Handle: RePEc:ris:arhuss:0073
    as

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    References listed on IDEAS

    as
    1. Jansson, André, 2018. "Rethinking post-tourism in the age of social media," Annals of Tourism Research, Elsevier, vol. 69(C), pages 101-110.
    2. Jose Weng Chou Wong & Ivan Ka Wai Lai & Zhang Tao, 2020. "Sharing memorable tourism experiences on mobile social media and how it influences further travel decisions," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(14), pages 1773-1787, July.
    3. Lo, Iris Sheungting & McKercher, Bob, 2015. "Ideal image in process: Online tourist photography and impression management," Annals of Tourism Research, Elsevier, vol. 52(C), pages 104-116.
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