IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v23y2020i14p1773-1787.html
   My bibliography  Save this article

Sharing memorable tourism experiences on mobile social media and how it influences further travel decisions

Author

Listed:
  • Jose Weng Chou Wong
  • Ivan Ka Wai Lai
  • Zhang Tao

Abstract

Tourists like to share their memorable experiences on mobile social media. This sharing behaviour may stimulate tourists’ future holiday intentions. Within an ethnic minority tourism setting in Guangxi Zhuang, this study examines the relationship between sharing memorable ethnic minority tourism experiences (MEMTEs) on mobile social media and intentions to visit other ethnic destinations. Partial least squares structural equation modelling and Sobel tests were performed to analyse survey data from 279 tourists. The results indicate that three dimensions of MEMTEs (scenery, entertainment, and interaction) affect tourists’ sharing behaviour and that sharing behaviour during trips mediates the effects of during-trip experiences (scenery and interaction) on tourists’ post-trip intentions to visit other destinations. This study explores MEMTE as the source of during- and post-trip behaviours, explains the role of sharing experiences, contributes a scale for measuring sharing behaviour, and makes recommendations for developing ethnic minority tourism.

Suggested Citation

  • Jose Weng Chou Wong & Ivan Ka Wai Lai & Zhang Tao, 2020. "Sharing memorable tourism experiences on mobile social media and how it influences further travel decisions," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(14), pages 1773-1787, July.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:14:p:1773-1787
    DOI: 10.1080/13683500.2019.1649372
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2019.1649372
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2019.1649372?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wenxi (Bella) Bai & Ivan Ka Wai Lai & Jose Weng Chou Wong, 2023. "Memorable Tourism Experience Research: A Systematic Citation Review (2009–2021)," SAGE Open, , vol. 13(4), pages 21582440231, December.
    2. Marios Sotiriadis & Shiwei Shen, 2022. "Tourist consumer-driven agility : A framework for tourism marketing," Post-Print hal-04088878, HAL.
    3. KARACA , Şükran & KEMERCİ , Murat & BARAN , Züleyhan, 2022. "The Effect Of Social Media Use And Self-Promotion On Travel Photo Sharing," Academic Review of Humanities and Social Sciences, Bursa Teknik Üniversitesi, vol. 5(1), pages 92-104.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:23:y:2020:i:14:p:1773-1787. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.