IDEAS home Printed from https://ideas.repec.org/a/rfh/jprjor/v9y2023i2p87-102.html
   My bibliography  Save this article

An Analysis of the Determinants of Trust in Virtual Buying: An Interpretive Structural Modeling Approach

Author

Listed:
  • Tehmina Fiaz Qazi

    (Hailey College of Banking & Finance, University of the Punjab, Lahore, Pakistan)

  • Abdul Aziz Khan Niazi

    (Department of Management Sciences, University of Engineering and Technology, Lahore, Pakistan)

  • Aqsa Mahmood

    (Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan)

  • Abdul Basit

    (Lahore Institute of Science & Technology, Lahore, Pakistan)

  • Ifra Aziz Khan Niazi

    (Faculty of Management Studies, UCP Business School, University of Central Punjab, Lahore, Pakistan)

Abstract

The aim of the study is to determine what determinants influence trust in online purchases as well as how those determinants relate to one another in different contexts. The general design of this qualitative study includes a literature review, primary data gathering strategies, and qualitative analytic approaches. Relying on the purposive sample method, data are gathered through one-on-one interviews with a panel of experts utilizing a matrix-style questionnaire. Interpretive Structural Modeling (ISM) and Cross impact matrix multiplication applied to classification (MICMAC) have been the two main methods employed. As a result of its position at the bottom of the ISM model and in the independent quadrant of the MICMAC model, the determinant "return policies" is shown to be crucial, whereas the determinants "natural propensity to trust," "attitude toward online shopping," and "online impulse buying" are the least significant because they are at the top of the ISM. This study offers new important information about the determinants of trust in virtual buying. It offers a useful structural model and categorization of significant determinants. The study has certain unique data, methodological, and resource-related constraints. It is the qualitative methodology reveals relationships between determinants but does not quantify connections. The study is a conventional academic researcher effort with constrained physical/financial resources; as a result, the findings of the study outcomes is constraint.

Suggested Citation

  • Tehmina Fiaz Qazi & Abdul Aziz Khan Niazi & Aqsa Mahmood & Abdul Basit & Ifra Aziz Khan Niazi, 2023. "An Analysis of the Determinants of Trust in Virtual Buying: An Interpretive Structural Modeling Approach," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 87-102.
  • Handle: RePEc:rfh:jprjor:v:9:y:2023:i:2:p:87-102
    as

    Download full text from publisher

    File URL: https://jprpk.com/index.php/jpr/article/view/243/410
    Download Restriction: no

    File URL: https://jprpk.com/index.php/jpr/article/view/243
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yi Cai & Chunping Xia, 2018. "Interpretive Structural Analysis of Interrelationships among the Elements of Characteristic Agriculture Development in Chinese Rural Poverty Alleviation," Sustainability, MDPI, vol. 10(3), pages 1-19, March.
    2. Marc Audi & Amjad Ali, 2023. "Public Policy and Economic Misery Nexus: A Comparative Analysis of Developed and Developing World," International Journal of Economics and Financial Issues, Econjournals, vol. 13(3), pages 56-73, May.
    3. Abdul Aziz Khan Niazi & Tehmina Fiaz Qazi & Abdul Basit, 2019. "An Interpretive Structural Model of Barriers in Implementing Corporate Governance (CG) in Pakistan," Global Regional Review, Humanity Only, vol. 4(1), pages 359-375, March.
    4. Sushil, 2018. "How to check correctness of total interpretive structural models?," Annals of Operations Research, Springer, vol. 270(1), pages 473-487, November.
    5. Zhuang, Hejun & Popkowski Leszczyc, Peter T.L. & Lin, Yuanfang, 2018. "Why is Price Dispersion Higher Online than Offline? The Impact of Retailer Type and Shopping Risk on Price Dispersion," Journal of Retailing, Elsevier, vol. 94(2), pages 136-153.
    6. Aw, Eugene Cheng-Xi & Kamal Basha, Norazlyn & Ng, Siew Imm & Ho, Jo Ann, 2021. "Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    7. Stephen W. Wang & Waros Ngamsiriudom & Chia-Hung Hsieh, 2015. "Trust disposition, trust antecedents, trust, and behavioral intention," The Service Industries Journal, Taylor & Francis Journals, vol. 35(10), pages 555-572, July.
    8. Pu, Xujin & Zhang, Shiming & Ji, Bowen & Han, Guanghua, 2021. "Online channel strategies under different offline channel power structures," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    9. Shahbaz, Muhammad & Ahmed, Khalid & Nawaz, Kishwar & Ali, Amjad, 2019. "Modelling the gender inequality in Pakistan: A macroeconomic perspective," MPRA Paper 97502, University Library of Munich, Germany, revised 10 Dec 2019.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Abdul Aziz Khan Niazi & Tehmina Fiaz Qazi & Maryam Aziz & Abdul Basit & Ifra Aziz Khan Niazi, 2023. "Using the Binary Matrices for Modeling the Supply Chain Issues of Virtual Shops: An Evidence from Pakistan," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 548-564.
    2. Idiano D’Adamo & Cinzia Daraio & Simone Di Leo & Léopold Simar, 2024. "A Flexible and Sustainable Analysis of Waste Efficiency at the European Level," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 25(4), pages 881-894, December.
    3. Sujan Piya & Ahm Shamsuzzoha & Mohammad Khadem & Nasr Al-Hinai, 2020. "Identification of Critical Factors and Their Interrelationships to Design Agile Supply Chain: Special Focus to Oil and Gas Industries," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 21(3), pages 263-281, September.
    4. Syed Imran Zaman & Sharfuddin Ahmed Khan & Sahar Qabool & Himanshu Gupta, 2023. "How digitalization in banking improve service supply chain resilience of e-commerce sector? a technological adoption model approach," Operations Management Research, Springer, vol. 16(2), pages 904-930, June.
    5. Yang, Wenting & Govindan, Kannan & Zhang, Jiantong, 2023. "Spillover effects of live streaming selling in a dual-channel supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 180(C).
    6. Sushil, 2019. "Efficient interpretive ranking process incorporating implicit and transitive dominance relationships," Annals of Operations Research, Springer, vol. 283(1), pages 1489-1516, December.
    7. Liu, Chih-Hsing & Dong, Tse-Ping & Vu, Ho Tran, 2023. "Transformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    8. H. Mahesh Prabhu & Amit Kumar Srivastava, 2023. "CEO Transformational Leadership, Supply Chain Agility and Firm Performance: A TISM Modeling among SMEs," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(1), pages 51-65, March.
    9. Fernanda Leão Ramos & Jorge Brantes Ferreira & Angilberto Sabino de Freitas & Juliana Werneck Rodrigues, 2018. "The Effect of Trust in the Intention to Use m-banking," Brazilian Business Review, Fucape Business School, vol. 15(2), pages 175-191, March.
    10. Simran Tariq & Saroosh Tariq, 2023. "Impact of Human Capital on Economic Growth: A Case of SAARC Countries," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(4), pages 15-22.
    11. Ya-Ling Chiu & Jiangze Du & Jying-Nan Wang, 2022. "The Effects of Price Dispersion on Sales in the Automobile Industry: A Dynamic Panel Analysis," SAGE Open, , vol. 12(3), pages 21582440221, August.
    12. Fiaz Ahmad Sulehri & Sana Sarwar Sulehri & Rubina Fiaz Sulehri, 2023. "Unveiling Economic Distress In South Asia: Does Stock Market Performance Matter?," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(2), pages 447-456.
    13. Jawaria Zahid & Atif Khan Jadoon & Bisma Hamza & Muhammad Ali, 2024. "Macroeconomics Determinants of Fiscal Sustainability in the Asian Countries," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(1), pages 193-201.
    14. Sushil, 2017. "Modified ISM/TISM Process with Simultaneous Transitivity Checks for Reducing Direct Pair Comparisons," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(4), pages 331-351, December.
    15. Böheim, René & Hackl, Franz & Hölzl-Leitner, Michael, 2021. "The impact of price adjustment costs on price dispersion in e-commerce," International Journal of Industrial Organization, Elsevier, vol. 77(C).
    16. Zhenjie Wang & Chunling Zhu & Shanwu Tian & Ping Li, 2019. "Differentiation and pricing power of online retailers," Frontiers of Business Research in China, Springer, vol. 13(1), pages 1-20, December.
    17. Idiano D’Adamo & Massimo Gastaldi & Jacopo Piccioni & Paolo Rosa, 2023. "The Role of Automotive Flexibility in Supporting the Diffusion of Sustainable Mobility Initiatives: A Stakeholder Attitudes Assessment," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(3), pages 459-481, September.
    18. Madhukar Patil & M. Suresh, 2019. "Modelling the Enablers of Workforce Agility in IoT Projects: A TISM Approach," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 20(2), pages 157-175, June.
    19. Qurat ul Ain, 2023. "A Dreamy Long Poem by Arif Abdul Mateen "Shahr-e- Bey Sma’at"," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 75-86.
    20. Abhishek Kumbhat & Sushil, 2022. "Interactive Effect of Success Factors for High-Tech Startups: Value Propositions, Target Market and Operational Excellence," International Journal of Global Business and Competitiveness, Springer, vol. 17(1), pages 73-88, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfh:jprjor:v:9:y:2023:i:2:p:87-102. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Muhammad Irfan Chani (email available below). General contact details of provider: https://edirc.repec.org/data/rffhlpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.