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Brand Image In Intermedium Size Cities. Identifying The Cities’ First-Generation Effect With High Rail Speed In Ciudad Real (Spain)

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  • Maria Angeles Rodríguez Domenech
  • Isabel Rodríguez Domenech

Abstract

Resumen: El objetivo de este trabajo es el estudio del caso de Ciudad Real, como ciudad intermedia de primera generación AVF y de como el AVF ha contribuido a la creación de marca de ciudad intermedia de primera generación. Los resultados iniciales muestran que las ciudades de primera generación HSR optan por una imagen equivocada durante la primera década (la imagen de “ciudades dormitorios”), que condujo a un efecto económico más estrechamente ligada a la construcción que al dinamismo socioeconómico. Sin embargo, dos décadas más tarde pueden observarse importantes cambios internos de la ciudad. While the increase of accessibility afforded by high-speed rail (HSR) opens up new possibilities for cities connected by it, one of the more significant but intangible benefits involves changes in the brand image of these cities and the range of consequent socioeconomic effects this can bring about. Through a SWOT analysis and evaluating the different phases through which this process of incorporation takes place, we can identify the different strategies that have been produced and the changes and urban adjustments that, as a consequence, have ended up defining a better positioning of the city before its incorporation.

Suggested Citation

  • Maria Angeles Rodríguez Domenech & Isabel Rodríguez Domenech, 2021. "Brand Image In Intermedium Size Cities. Identifying The Cities’ First-Generation Effect With High Rail Speed In Ciudad Real (Spain)," Revista de Estudios Regionales, Universidades Públicas de Andalucía, vol. 1, pages 191-219.
    • Handle: RePEc:rer:articu:v:1:y:2021:p:191-219
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    JEL classification:

    • R1 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics

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