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Strategies of Entering New Markets


  • Mihaela Belu

    () (Bucharest Academy of Economic Studies, Romania)

  • Andreea Raluca Caragin

    () (Bucharest Academy of Economic Studies, Romania)


Entering new foreign markets may be achieved in a variety of ways. Each of these ways places its unique demands on the company in terms of organizational and financial resources. Most of the times, entering international markets is not a matter of choice but of necessity to remain competitive in new or established markets. Our paper is going to analyze the possibilities that a company has when entering a foreign market, decision that is very important and which involves market assessment and analysis.

Suggested Citation

  • Mihaela Belu & Andreea Raluca Caragin, 2008. "Strategies of Entering New Markets," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 11(27), pages 83-98, January.
  • Handle: RePEc:rej:journl:v:11:y:2008:i:27:p:83-98

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    References listed on IDEAS

    1. Gatignon, Hubert & Anderson, Erin, 1988. "The Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation," Journal of Law, Economics, and Organization, Oxford University Press, vol. 4(2), pages 305-336, Fall.
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    More about this item


    Uppsala Model; Birkinshaw Model; exporting; franchising; licensing; strategic alliances;

    JEL classification:

    • F21 - International Economics - - International Factor Movements and International Business - - - International Investment; Long-Term Capital Movements
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration


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