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Strategies of Entering New Markets

  • Mihaela Belu

    ()

    (Bucharest Academy of Economic Studies, Romania)

  • Andreea Raluca Caragin

    ()

    (Bucharest Academy of Economic Studies, Romania)

Entering new foreign markets may be achieved in a variety of ways. Each of these ways places its unique demands on the company in terms of organizational and financial resources. Most of the times, entering international markets is not a matter of choice but of necessity to remain competitive in new or established markets. Our paper is going to analyze the possibilities that a company has when entering a foreign market, decision that is very important and which involves market assessment and analysis.

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File URL: http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2014-04-17/2209/je202720-20belu20caragin.pdf
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Article provided by Department of International Business and Economics from the Academy of Economic Studies Bucharest in its journal Romanian Economic Journal.

Volume (Year): 11 (2008)
Issue (Month): 27 (January)
Pages: 83-98

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Handle: RePEc:rej:journl:v:11:y:2008:i:27:p:83-98
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  1. Gatignon, Hubert & Anderson, Erin, 1988. "The Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation," Journal of Law, Economics and Organization, Oxford University Press, vol. 4(2), pages 305-36, Fall.
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