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Importance and performance analysis on the investor’s choice of an offshore mutual fund and a bank channel in Taiwan

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  • Kuan-Mien Hsieh

    (Faculty of Finance, Tajen University, Pingtung, Taiwan)

  • Frank Pan

    (Department of Hospitality, Tajen University, Pingtung, Taiwan)

Abstract

Purposes of the current research were conducted among these investors with importance-performance analysis (IPA) to reveal the selection factors of a mutual fund as well as the retailing bank. There were two parts in the questionnaire, first part was drawn from literature to measure funds, and the second part was summarized from several depth interviews based on SERVQUAL with senior investors. 240 valid responses from current fund investors. The factors investor’s preference in evaluating a fund may be different in terms of residence areas and age. Perceived importance of fund selection criteria is not significantly different in terms of gender, education, marriage, and income levels. Test results indicated that “investment performance record”, “management fees” and “additional features” of fund, and the bank’s “sympathy” factors should be the first to be improved. This research helps fund companies and banks in making decision for future marketing strategies.

Suggested Citation

  • Kuan-Mien Hsieh & Frank Pan, 2019. "Importance and performance analysis on the investor’s choice of an offshore mutual fund and a bank channel in Taiwan," International Journal of Finance & Banking Studies, Center for the Strategic Studies in Business and Finance, vol. 8(3), pages 01-12, July.
    • Handle: RePEc:rbs:ijfbss:v:8:y:2019:i:3:p:01-12
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    References listed on IDEAS

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