IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v8y2019i5p316-321.html
   My bibliography  Save this article

Influence of social media advertising, e-marketing and product quality on the process of purchasing nature cosmetics

Author

Listed:
  • Syawaluddin Syawaluddin

    (STIE,Professional Manajemen College Indonesia)

  • Joni Joni

    (STMIK TIME, Jalan Merbabu No.32 aa-bb, Pusat Ps., Kec. Medan Kota, Kota Medan, Sumatera Utara 20212, Indonesia)

  • Erwin Erwin

    (STIE MIKROSKIL,Jl. M.H Thamrin No.140, Sei Rengas II, Kec. Medan Kota, Kota Medan, Sumatera Utara 20212,Indonesia)

Abstract

This study seeks to investigate the role of Social Media Advertising, E-Marketing, and Product Quality on Consumers’ Decision to Purchase Nature Cosmetics in North Sumatra-Indonesia partially and simultaneously. The data were analyzed using multiple Linear Regression model and coefficient of Determination. This research leads to the results that variables of Social Media Advertising, E-Marketing, and Product Quality simultaneously have a positive and significant impact on consumers’ decision in making purchases of Nature Cosmetics in North Sumatra-Indonesia and partially the variable of product quality is more dominant in consumers’ decision in purchasing Environment-friendly Cosmetics in North Sumatra-Indonesia. The coefficient of determination (R Square) shows that the variable of Social Media Advertising, E-Marketing, Product Quality is 0,593 or 59.3% while the remaining 40,7% is affected by other factors beyond the scope of this study. Key Words:Social Media Advertising, E-marketing, Product Quality, Purchasing Decision, Nature Cosmetics

Suggested Citation

  • Syawaluddin Syawaluddin & Joni Joni & Erwin Erwin, 2019. "Influence of social media advertising, e-marketing and product quality on the process of purchasing nature cosmetics," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 8(5), pages 316-321, September.
  • Handle: RePEc:rbs:ijbrss:v:8:y:2019:i:5:p:316-321
    as

    Download full text from publisher

    File URL: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/491/457
    Download Restriction: no

    File URL: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/491
    Download Restriction: no

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:8:y:2019:i:5:p:316-321. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Umit Hacioglu). General contact details of provider: http://edirc.repec.org/data/ssbffea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.