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The Effects of ESG issues on investment decision through corporate reputation: Individual investors’ perspective

Author

Listed:
  • Nafisa Rounok

    (PhD fellow, School of Business, UIBE, Beijing, China; and Associate Professor, Department of Finance, Jagannath University, Dhaka, Bangladesh)

  • Aimin Qian

    (Bangladesh)

  • Mohammad Ashraful Alam

    (Deputy Secretary, Cabinet Division, Bangladesh Secretariat, Bangladesh)

Abstract

Whether investors take into account a company's environmental, social, and governance (ESG) issues when making investment decisions (ID), how they interpret corporate reputation (CR) as a result of ESG issues, and whether CR mediates the relationship between ESG issues and ID are the goals of this study. The theory of planned behavior (TPB) and the signaling theory are the bases of the framework. The study was based on a questionnaire survey that received 599 responses from active retail investors in two Bangladeshi cities, Dhaka and Chattagram. The PLS path modeling method was used to analyze the data and test the hypothesis. The empirical findings reveal that corporate ESG issues considerably impact ID and that CR mediates this relationship. This study contributes to behavioral finance by offering empirical proof of the relationship between company ESG issues and investment decisions. By examining the indirect effects of ESG issues on ID via CR, this study contributes to the body of knowledge. It is therefore advised that strategic managers be required to use ESG practices as it builds reputation. At the same time, the government should create public policies, orders, and rules for upholding the ESG issues that contribute to the sustainable development of the capital market and the economy. Key Words:ESG, TPB, Corporate Reputation, Sustainable, Ethical, Green Investment, Behavioral Finance

Suggested Citation

  • Nafisa Rounok & Aimin Qian & Mohammad Ashraful Alam, 2023. "The Effects of ESG issues on investment decision through corporate reputation: Individual investors’ perspective," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(2), pages 73-88, March.
    • Handle: RePEc:rbs:ijbrss:v:12:y:2023:i:2:p:73-88
    DOI: 10.20525/ijrbs.v12i2.2354
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    References listed on IDEAS

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    Cited by:

    1. Eleonora P. Stancheva-Todorova, 2025. "Esg Ratings And Indexes: Benefits And Limitations," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 19(1), pages 64-81.
    2. Ruirui Zhang & Tracie Tung & Chunmin Lang, 2025. "How Do SMEs Strategically Response to ESG Dynamics: Evidence From US Fashion Industry," Business Strategy and the Environment, Wiley Blackwell, vol. 34(8), pages 10417-10438, December.
    3. Tiantian Meng & Dan Lu & Danni Yu & M. H. Yahya & Mohd Ashhari Zariyawati, 2024. "Is executive compensation aligned with the company’s ESG objectives? Evidence from Chinese listed companies based on the PSM-DID approach," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    4. Wen, Jun & Farooq, Umar & Alomair, Abdulrahman & Al Naim, Abdulaziz S., 2025. "ESG performance and capital investment: Understanding the role of bank financing in BRICS countries," Research in International Business and Finance, Elsevier, vol. 79(C).
    5. Anshita Bihari & Manoranjan Dash & Kamalakanta Muduli & Anil Kumar & Sunil Luthra & Arvind Upadhyay, 2025. "Sustainable Development Investment Decision: Do Environmental, Social and Governance (ESG) and Behavioral Biases Factors Matter?," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(S1), pages 1161-1181, November.
    6. Sandra Chrzan & Christiane Pott, 2024. "The steering effect of the EU taxonomy: Evidence from German institutional and retail investors," Review of Financial Economics, John Wiley & Sons, vol. 42(4), pages 349-375, October.
    7. Patroklos Patsoulis & Demetra Demetriou, 2024. "Assessing the convergence process of ESG metrics: a research note on the role of economic freedom," Letters in Spatial and Resource Sciences, Springer, vol. 17(1), pages 1-15, December.

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