IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v11y2022i5p523-531.html
   My bibliography  Save this article

Challenges faced by female entrepreneurs: The case of the South African learner transport industry

Author

Listed:
  • Malebo Mulaudzi

    (University of Johannesburg)

  • Chris Schachtebeck

    (University of Johannesburg)

Abstract

This study aimed to explore the challenges faced by female entrepreneurs operating in the learner transport industry in South Africa, specifically in the Gauteng province. The study adopted a qualitative research approach by making use of semi-structured interviews with 15 female entrepreneurs operating in the learner transport industry in the Gauteng province. A non-probability sampling approach was adopted by means of convenience sampling. Data was analysed through thematic content analysis, using Atlas.ti. Findings from the study indicated that female entrepreneurs in the learner transport industry face several challenges such as high operational costs, a male-dominated industry, being disrespected or undermined by customers, a lack of trust and commitment, being belittled, as well as a lack of opportunity awareness. Participants also indicated a need for government intervention in the industry due to prevailing working conditions. The findings of the study contribute both to the industry, as well as the existing body of knowledge. The findings from the study will assist the national government to collaborate with regional governmental transport agencies, as well as with regional industry associations in an effort to improve the working environment for female entrepreneurs, as well as grow the learner transport industry in a more structured and regulated manner. The industry, despite being regulated by regional transport associations, is currently unstructured. Key Words:Entrepreneurship, female entrepreneurship, South Africa

Suggested Citation

  • Malebo Mulaudzi & Chris Schachtebeck, 2022. "Challenges faced by female entrepreneurs: The case of the South African learner transport industry," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(5), pages 523-531, July.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:5:p:523-531
    DOI: 10.20525/ijrbs.v11i5.1883
    as

    Download full text from publisher

    File URL: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1883/1369
    Download Restriction: no
    File URL: https://doi.org/10.20525/ijrbs.v11i5.1883
    Download Restriction: no
    File URL: https://libkey.io/10.20525/ijrbs.v11i5.1883?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Amaka Orakwue & Osarumwense Iguisi, 2020. "Conceptualizing entrepreneurship in human resource management," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(3), pages 85-93, April.
    2. Eliana Carranza & Chandra Dhakal & Inessa Love, 2018. "Female Entrepreneurs," World Bank Publications - Reports 31004, The World Bank Group.
    3. Rrezarta Gashi & Hana Gashi, 2019. "Cchallenges Of Female Entrepreneurs In Transition Countries: Case Study Of Kosovo," Prizren Social Science Journal, SHIKS, vol. 3(1), pages 67-77, April.
    4. Ojong, Nathanael & Simba, Amon & Dana, Leo-Paul, 2021. "Female entrepreneurship in Africa: A review, trends, and future research directions," Journal of Business Research, Elsevier, vol. 132(C), pages 233-248.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Djomo Choumbou Raoul Fani & Ukpe Udeme Henrietta & Emmanuel Njock Oben & Donald Denen Dzever & Onyeje Hephzibah Obekpa & Auguste Tamba Nde & Mohamadou Sani & Mbong Grace Annih & Dontsop Nguezet Paul M, 2021. "Assessing the Performance and Participation among Young Male and Female Entrepreneurs in Agribusiness: A Case Study of the Rice and Maize Subsectors in Cameroon," Sustainability, MDPI, vol. 13(5), pages 1-19, March.
    2. Yangjie Huang & Jiali Zhang & Ying Xu & Yue Yuan & Mengting Zhang & Leilei Huang, 2025. "Digital entrepreneurial ecosystem and female entrepreneurial activity," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-13, December.
    3. Amon Simba & Mahdi Tajeddin & Léo-Paul Dana & Domingo E. Ribeiro Soriano, 2024. "Deconstructing involuntary financial exclusion: a focus on African SMEs," Small Business Economics, Springer, vol. 62(1), pages 285-305, January.
    4. Serio Monserrat, 2021. "Mujeres emprendedoras en América Latina: Una mirada sobre la influencia del nivel educativo en la probabilidad de emprender," Asociación Argentina de Economía Política: Working Papers 4522, Asociación Argentina de Economía Política.
    5. Korzenevica, Marina & Fallon Grasham, Catherine & Johnson, Zoé & Gebreegzabher, Amleset & Mebrahtu, Samrawit & Zerihun, Zenawi & Ferdous Hoque, Sonia & Charles, Katrina Jane, 2022. "Negotiating spaces of marginality and independence: On women entrepreneurs within Ethiopian urbanization and water precarity," World Development, Elsevier, vol. 158(C).
    6. Jiang, Yiqi & Jiang, Zhou & Chen, Zhijun, 2024. "Women entrepreneurship in China: A bibliometric literature review and future research agenda," Journal of Business Research, Elsevier, vol. 179(C).
    7. Jafari-Sadeghi, Vahid & Sukumar, Arun & Pagán-Castaño, Esther & Dana, Léo-Paul, 2021. "What drives women towards domestic vs international business venturing? An empirical analysis in emerging markets," Journal of Business Research, Elsevier, vol. 134(C), pages 647-660.
    8. Raghu Raman & Nava Subramaniam & Vinith Kumar Nair & Avinash Shivdas & Krishnashree Achuthan & Prema Nedungadi, 2022. "Women Entrepreneurship and Sustainable Development: Bibliometric Analysis and Emerging Research Trends," Sustainability, MDPI, vol. 14(15), pages 1-31, July.
    9. Gbetchi, Komlanvi Elom & Perrigot, Rozenn, 2025. "The role of micro-franchising in supporting women retailers in the energy sector in sub-Saharan Africa: The case of the Mivo Energie network in Togo," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
    10. João Paulo Coelho Ribeiro & Fábio Duarte & Ana Paula Matias Gama, 2022. "Does microfinance foster the development of its clients? A bibliometric analysis and systematic literature review," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 8(1), pages 1-35, December.
    11. Ira N. Gang & Rajesh Raj Natarajan & Kunal Sen & Myeong-Su Yun, 2021. "The gender productivity gap: Evidence from the Indian informal sector," WIDER Working Paper Series wp-2021-183, World Institute for Development Economic Research (UNU-WIDER).
    12. Simplice Asongu, 2024. "Fighting female unemployment: the role of female ownership of bank accounts in complementing female inclusive education," Journal of Entrepreneurship and Public Policy, Emerald Group Publishing Limited, vol. 13(3), pages 372-390, April.
    13. Wei Deng & Qiaozhuan Liang & Stephen X. Zhang & Wei Wang, 2025. "Beyond survival: necessity-based female entrepreneurship as a catalyst for job creation through dual legitimacy," Asia Pacific Journal of Management, Springer, vol. 42(1), pages 267-294, March.
    14. Endalew Terefe Alene, 2020. "Determinants that influence the performance of women entrepreneurs in micro and small enterprises in Ethiopia," Journal of Innovation and Entrepreneurship, Springer, vol. 9(1), pages 1-20, December.
    15. Purushottam Dhakal & Retha Wiesner & Tek Maraseni, 2024. "The interplay between the entrepreneurial leadership identity, entrepreneurial leadership competency and venture growth intentions of women in rural Australia," PLOS ONE, Public Library of Science, vol. 19(2), pages 1-21, February.
    16. Görg, Holger & Jäkel, Ina Charlotte, 2024. "Beyond borders: Do gender norms and institutions affect female businesses?," Kiel Working Papers 2273, Kiel Institute for the World Economy (IfW Kiel).
    17. Wang, Hong & Wang, Wei, 2024. "Chairperson gender, policy compliance and ESG performance of family firms," International Review of Economics & Finance, Elsevier, vol. 96(PC).
    18. Clara Delavallade & Melanie Colette Jacqueline Gittard & Julia Vaillant, 2025. "Women and Climate Adaptation in Rural Sub-Saharan Africa : Constraints and Research Priorities," Policy Research Working Paper Series 11095, The World Bank.
    19. Shadrack Notob Dackyirekpa & Gao Liang & Isaac Ahakwa & Comfort Andoh, 2024. "How does income level, cultural values, and government support influence entrepreneurship: an integrated framework," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 14(1), pages 1-15, December.
    20. Eduardo Sánchez-García & Bartolomé Marco-Lajara & Pedro Seva-Larrosa & Javier Martínez-Falcó, 2022. "Driving Innovation by Managing Entrepreneurial Orientation, Cooperation and Learning for the Sustainability of Companies in the Energy Sector," Sustainability, MDPI, vol. 14(24), pages 1-17, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:11:y:2022:i:5:p:523-531. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.