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La déqualification des OGM aux yeux des consommateurs: des attitudes aux conceptions

Listed author(s):
  • Bertil Sylvander
  • Marc Leusie
Registered author(s):

    [eng] GMO and consumers: from the attitudes to the conceptions - In the current framework of food industry, recent crisis show that agriculture is less and less «qualified» in the eyes of consumers. In the meanwhile, high quality supply chains (as red label, organic farming or designations of origin) resist quite well. An hypothetic «ogm less» supply chain seems not to be feasible, as it has to face a deep crisis of consumer's opinions towards agriculture and technology. Thus, what needs to be better analysed is less consumer's attitudes or representations than their basic conceptions. This approach taken from the theory of pedagogy states that consumers shape real theory about the world. Those conceptions have to be transformed by learning in order to contribute to a basic solving of the problems. They are here analysed out from the results of a consumer survey carried out in June 1999 in the framework of a aqs project (French government's Food, Quality and Safety Program). [fre] Le contexte actuel de Pagro-alimentaire est marqué par une déqualification de l'agriculture aux yeux du consommateur, et par le développement de filières de qualité spécifiques (Labels rouges, agriculture biologique, appellations d'origine contrôlées), qui y résistent bien. Une «filière sans ogm» ne peut entrer dans une démarche de qualification, car il s'agit d'une crise de confiance profonde envers l'agriculture et la technologie. Ce sont moins les attitudes et représentations du consommateur qu'il convient d'analyser que leurs conceptions. Cette approche, reprise de la théorie de la pédagogie, indique que les consommateurs ont de véritables théories sur le monde. Ce sont elles que l'on doit faire évoluer pour apporter des solutions durables aux crises. Elles sont analysées, à partir des résultats d'une enquête réalisée en juin 1999 (projet «Aliment-Qualité-Sécurité».

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    Article provided by Programme National Persée in its journal Économie rurale.

    Volume (Year): 266 (2001)
    Issue (Month): 1 ()
    Pages: 45-57

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    Handle: RePEc:prs:recoru:ecoru_0013-0559_2001_num_266_1_5275
    Note: DOI:10.3406/ecoru.2001.5275
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    1. François Eymard-Duvernay, 1989. "Conventions de qualité et formes de coordination," Revue Économique, Programme National Persée, vol. 40(2), pages 329-360.
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