Evaluation of factors affecting entrepreneurship: a case of Indian women in the handicraft industry

In the current scenario, the level of interest is increasing in female entrepreneurship in the handicraft sector worldwide. So the primary purpose of this study is to discover the different constructs that influence women entrepreneurs in India as learner students or after completion of their degree, either skill degree or professional degree. Female entrepreneurship is an important feature of economic progress, particularly in developing nations, since it provides opportunities for innovation, cultural and traditional connectivity, job creation, poverty reduction, socio-economic growth, etc. However, despite its significance, this study has garnered little attention in the entrepreneurship literature. For this research, we used Survey research and convenience sampling. For data analysis, AMOS 25 software was used; where needed, we used an Excel sheet for table formation. At the same time, traditional cultural constraints have tended to study Indian women’s participation in handicraft entrepreneurship. It has been seen that most Indian female entrepreneurs are successful in their businesses. These females are engaged in banking, manufacturing, food and beverage, electronic, textile, and small industries. However, the Indian government is trying to motivate female entrepreneurs in the handicraft industry, but there is less number of women entrepreneurship in these sectors due to many factors. Just a handful has benefited through initiative, especially in the handicraft industry. Furthermore, only a few research articles have focused on the effect of essential elements. The research provides an Entrepreneurship Event Model, a Theory of Planned Behaviour, and an integrated model of the theory, which is evaluated using data from some Indian Institutions focused on entrepreneurship.