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Trending topics plus future challenges and opportunities in brand management

Author

Listed:
  • Urša Golob

    (University of Ljubljana)

  • Mark A. P. Davies

    (Teesside University Business School)

  • Joachim Kernstock

    (Competence Centre for Brand Management)

  • Shaun M. Powell

    (University of Wollongong)

Abstract

An analysis and review by the Journal editors of publications over recent years to identify trending topic areas, plus an overview of some challenges and opportunities facing brand management today.

Suggested Citation

  • Urša Golob & Mark A. P. Davies & Joachim Kernstock & Shaun M. Powell, 2020. "Trending topics plus future challenges and opportunities in brand management," Journal of Brand Management, Palgrave Macmillan, vol. 27(2), pages 123-129, March.
    • Handle: RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00184-4
    DOI: 10.1057/s41262-019-00184-4
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    References listed on IDEAS

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    1. Satish Nambisan, 2017. "Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 41(6), pages 1029-1055, November.
    2. Urša Golob & Klement Podnar, 2019. "Researching CSR and brands in the here and now: an integrative perspective," Journal of Brand Management, Palgrave Macmillan, vol. 26(1), pages 1-8, January.
    3. Rico Piehler & Debra Grace & Christoph Burmann, 2018. "Internal brand management: introduction to the special issue and directions for future research," Journal of Brand Management, Palgrave Macmillan, vol. 25(3), pages 197-201, May.
    4. Davies, Mark A.P. & Lassar, Walfried & Manolis, Chris & Prince, Melvin & Winsor, Robert D., 2011. "A model of trust and compliance in franchise relationships," Journal of Business Venturing, Elsevier, vol. 26(3), pages 321-340, May.
    5. Stuart Roper & Ming Lim & Oriol Iglesias, 2018. "‘Brands that do Good’ (11th global brand conference), University of Bradford School of Management," Journal of Brand Management, Palgrave Macmillan, vol. 25(1), pages 1-2, January.
    6. Tim Hughes & Merlin Stone & Eleni Aravopoulou & Len Tiu Wright & Liz Machtynger, 2018. "Academic research into marketing: Many publications, but little impact?," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1516108-151, January.
    7. Joachim Kernstock & Shaun M. Powell, 2018. "Twenty-five years of the Journal of Brand Management," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 489-493, November.
    8. Nees Jan Eck & Ludo Waltman, 2010. "Software survey: VOSviewer, a computer program for bibliometric mapping," Scientometrics, Springer;Akadémiai Kiadó, vol. 84(2), pages 523-538, August.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Mansoor, Mahnaz & Paul, Justin & Saeed, Abid & Cheah, Jun-Hwa, 2024. "When mass meets prestige: The impact of symbolic motivations, inspirations, and purchase intentions for Masstige products," Journal of Business Research, Elsevier, vol. 176(C).
    2. Ana Cristina Fossati & Daniel Estima de Carvalho & Renata Steffanoni Bernardes de Queiroz & Samantha Mazzero, 2024. "From Control to Co-creation: An Exploratory Study on Challenges Faced by Brand Managers in the Food Industry in the Era of the Connected Consumer," International Journal of Business and Management, Canadian Center of Science and Education, vol. 19(4), pages 186-186, July.
    3. Shaun M. Powell, 2020. "Journal of Brand Management: year end review 2020," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 623-628, November.
    4. Luke Butcher & Billy Sung, 2024. "User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 401-414, July.
    5. Hajdas Monika & Radomska Joanna & Szpulak Aleksandra & Silva Susana C., 2022. "Don’t tell me stories – the narratives of retirement and their relation with brand associations," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 58(1), pages 17-32, March.
    6. Monika Hajdas & Ryszard Kłeczek, 2021. "The real purpose of purpose-driven branding: consumer empowerment and social transformations," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 359-373, July.
    7. Ryszard Kłeczek & Monika Hajdas, 2025. "The appreciation task for luxury brand–artist collaborations," Journal of Brand Management, Palgrave Macmillan, vol. 32(3), pages 203-226, May.
    8. Florian Lückenbach & Holger J. Schmidt & Jörg Henseler, 2023. "Building brand meaning in social entrepreneurship organizations: the social impact brand model," Journal of Brand Management, Palgrave Macmillan, vol. 30(3), pages 207-226, May.
    9. Gianluca Fiocchi & Mona Seyed Esfahani, 2024. "Exploring the uniqueness of distinctive brand assets within the UK automotive industry," Journal of Brand Management, Palgrave Macmillan, vol. 31(1), pages 1-15, January.
    10. Alessandra Bertolini & Francesca Conte & Alfonso Siano & Fabiola Marongiu, 2023. "Digital Communication of Conscientious Brands: Case Studies," Sustainability, MDPI, vol. 15(21), pages 1-23, October.
    11. Oriol Iglesias & Nicholas Ind, 2020. "Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 710-720, November.
    12. Cristina Fona & T. C. Melewar & Charles Dennis & Keith Dinnie, 2025. "‘The Good Place’: investigating the social responsibility image of countries and its impact on the attractiveness of highly skilled workers," Journal of Brand Management, Palgrave Macmillan, vol. 32(3), pages 238-255, May.
    13. M. Sadiq Sohail, 2023. "Understanding consumer engagement in online brand communities: An application of self-expansion theory," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 69-81, March.
    14. Monika Hajdas & Ryszard Kłeczek, 2024. "Victims: the missing piece in stakeholder-focused brand management puzzles," Journal of Brand Management, Palgrave Macmillan, vol. 31(3), pages 331-344, May.

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