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Think glocally, act glocally: a culture-centric comment on Leung, Bhagat, Buchan, Erez and Gibson (2005)

Author

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  • Stephen J Gould

    (Zicklin School of Business, Baruch College, The City University of New York, USA)

  • Andreas F Grein

    (Zicklin School of Business, Baruch College, The City University of New York, USA)

Abstract

Culture is a critical variable in international business (IB), and Leung, Bhagat, Buchan, Erez and Gibson (2005) enrich our understanding of its role. However, that said, their framing of this variable conflates the role of national culture (NC), a particular form of culture, with culture itself, a more pivotal, holistic and central construct. This paper, by commenting on and critiquing their approach, seeks to shift the theoretical center of gravity from a NC-centric paradigm to a culture-centric, constructivist one, and from a top-down, bottom-up view to a flatter, glocalized one. Implications are provided which suggest that research should address cultural processes of patterning and production, as well as cultural forms, such as global communities and global culture (GC), which share with or even capture the spotlight from NC as a focus for studying and developing IB cultural theory. Journal of International Business Studies (2009) 40, 237–254; doi:10.1057/palgrave.jibs.8400410

Suggested Citation

  • Stephen J Gould & Andreas F Grein, 2009. "Think glocally, act glocally: a culture-centric comment on Leung, Bhagat, Buchan, Erez and Gibson (2005)," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(2), pages 237-254, February.
    • Handle: RePEc:pal:jintbs:v:40:y:2009:i:2:p:237-254
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    Cited by:

    1. Srivastava, Saurabh & Singh, Shiwangi & Dhir, Sanjay, 2020. "Culture and International business research: A review and research agenda," International Business Review, Elsevier, vol. 29(4).
    2. Forgas-Coll, Santiago & Palau-Saumell, Ramon & Sánchez-García, Javier & Callarisa-Fiol, Luís J., 2012. "Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona," Tourism Management, Elsevier, vol. 33(6), pages 1309-1320.
    3. Venkatesh, Viswanath & Davis, Fred D. & Zhu, Yaping, 2022. "A cultural contingency model of knowledge sharing and job performance," Journal of Business Research, Elsevier, vol. 140(C), pages 202-219.
    4. Joshua Keller & Jeffrey Loewenstein, 2011. "The Cultural Category of Cooperation: A Cultural Consensus Model Analysis for China and the United States," Organization Science, INFORMS, vol. 22(2), pages 299-319, April.
    5. Simon Hartmann & Thomas Lindner & Jakob Müllner & Jonas Puck, 2022. "Beyond the nation-state: Anchoring supranational institutions in international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(6), pages 1282-1306, August.
    6. Dan Caprar & Benjamin Neville, 2012. "“Norming” and “Conforming”: Integrating Cultural and Institutional Explanations for Sustainability Adoption in Business," Journal of Business Ethics, Springer, vol. 110(2), pages 231-245, October.
    7. Cater, Tomaz & Lang, Rainhart & Szabo, Erna, 2013. "Values and leadership expectations of future managers: Theoretical basis and methodological approach of the GLOBE Student project," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 18(4), pages 442-462.
    8. Forgas Coll, Santiago & Palau Saumell, Ramon & Sánchez García, Javiér & Garrigos Simon, Fernando J., 2016. "Análise comparativa das atitudes comportamentais de passageiros de cruzeiro norte-americanos e espanhóis," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 56(1), January.
    9. Jane W. Lu & Hao Ma & Xuanli Xie, 2022. "Foreignness research in international business: Major streams and future directions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(3), pages 449-480, April.
    10. Nuno Rosa Reis & Manuel Portugal Ferreira & João Carvalho Santos, 2013. "A bibliometric study of the cultural models in International Business research," Working Papers 104, globADVANTAGE, Polytechnic Institute of Leiria.
    11. Dohse, Dirk & Hassink, Robert & Klaerding, Claudia, 2012. "Emerging multinationals, international knowledge flows and economic geography: A research agenda," Kiel Working Papers 1776, Kiel Institute for the World Economy (IfW Kiel).
    12. Venkateswaran, Ramya Tarakad & George, Rejie, 2020. "When does culture matter? A multilevel study on the role of situational moderators," Journal of Business Research, Elsevier, vol. 116(C), pages 99-122.
    13. Zolfaghari, Badri & Möllering, Guido & Clark, Timothy & Dietz, Graham, 2016. "How do we adopt multiple cultural identities? A multidimensional operationalization of the sources of culture," European Management Journal, Elsevier, vol. 34(2), pages 102-113.
    14. Dan V. Caprar & Sunghoon Kim & Benjamin W. Walker & Paula Caligiuri, 2022. "Beyond “Doing as the Romans Do”: A review of research on countercultural business practices," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(7), pages 1449-1483, September.
    15. Béji-Bécheur, Amina & Özçağlar-Toulouse, Nil & Zouaghi, Sondes, 2012. "Ethnicity introspected: Researchers in search of their identity," Journal of Business Research, Elsevier, vol. 65(4), pages 504-510.

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