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A cross-national assessment of the values of Latin America managers: contrasting hues or shades of gray?

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  • T Lenartowicz

    (Department of Management and International Business, Florida Atlantic University, Boca Raton, USA)

  • J P Johnson

    (Crummer Graduate School of Business, Rollins College, Winter Park, USA)

Abstract

We draw upon studies from the social sciences to develop and test hypotheses about similarities and differences in the importance of values among managers in 12 Latin American countries. Using the Rokeach Value Survey, data from 1015 owner-managers of small businesses indicated convergence among values relating to group interests, but significant variation among values serving individual interests. In addition, several groups of countries were identified as culturally similar, whereas Brazil and Mexico remained culturally discrete. The results suggest that common perceptions of Latin America as a culturally homogeneous region are stereotypical and incorrect, and that divergence in the importance of values can explain differences in business phenomena across the region. Journal of International Business Studies (2003) 34, 266–281. doi:10.1057/palgrave.jibs.8400032

Suggested Citation

  • T Lenartowicz & J P Johnson, 2003. "A cross-national assessment of the values of Latin America managers: contrasting hues or shades of gray?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 34(3), pages 266-281, May.
    • Handle: RePEc:pal:jintbs:v:34:y:2003:i:3:p:266-281
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    Cited by:

    1. Newburry, William & Gardberg, Naomi A. & Sanchez, Juan I., 2014. "Employer Attractiveness in Latin America: The Association Among Foreignness, Internationalization and Talent Recruitment," Journal of International Management, Elsevier, vol. 20(3), pages 327-344.
    2. Vaaler, Paul M. & Aguilera, Ruth V. & Flores, Ricardo G., 2007. "New Methods for Ex Post Evaluation of Regional Grouping Schemes in International Business Research: A Simulated Annealing Approach," Working Papers 07-0105, University of Illinois at Urbana-Champaign, College of Business.
    3. Luo, Yadong & Sun, Jinyun & Wang, Stephanie Lu, 2011. "Comparative strategic management: An emergent field in international management," Journal of International Management, Elsevier, vol. 17(3), pages 190-200, September.
    4. Discua Cruz, Allan & Hamilton, Eleanor & Jack, Sarah L., 2012. "Understanding entrepreneurial cultures in family businesses: A study of family entrepreneurial teams in Honduras," Journal of Family Business Strategy, Elsevier, vol. 3(3), pages 147-161.
    5. Davila, Anabella & Elvira, Marta M., 2012. "Humanistic leadership: Lessons from Latin America," Journal of World Business, Elsevier, vol. 47(4), pages 548-554.
    6. John Parnell & Gregory Scott & Georgios Angelopoulos, 2013. "Benchmarking Tendencies in Managerial Mindsets: Prioritizing Stockholders and Stakeholders in Peru, South Africa, and the United States," Journal of Business Ethics, Springer, vol. 118(3), pages 589-605, December.
    7. Noemia Morais Santos & Paolo Francesco Cottone & Carla Antloga & Alexander Hochdorn & Ariana Morais Carvalho & Mariana Andrade Barbosa, 2022. "Female entrepreneurship in Brazil: how scientific literature shapes the sociocultural construction of gender inequalities," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-10, December.
    8. Bradley, Frank & Gao, Yuhui & Sousa, Carlos M.P., 2013. "A natural science approach to investigate cross-cultural managerial creativity," International Business Review, Elsevier, vol. 22(5), pages 839-855.
    9. Mark F Peterson & Mikael Søndergaard & Aycan Kara, 2018. "Traversing cultural boundaries in IB: The complex relationships between explicit country and implicit cultural group boundaries at multiple levels," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(8), pages 1081-1099, October.
    10. Aguilera, Ruth V. & Flores, Ricardo G. & Vaaler, Paul M., 2007. "Is It All a Matter of Grouping? Examining the Regional Effect in Global Strategy Research," Working Papers 07-0106, University of Illinois at Urbana-Champaign, College of Business.
    11. Michel Hermans & William Newburry & Marcelo J. Alvarado-Vargas & Carlos M. Baldo & Armando Borda & Edwin G. Durán-Zurita & José Maurício Galli Geleilate & Massiel Guerra & Maria Virginia Lasio Morello, 2017. "Attitudes towards women’s career advancement in Latin America: The moderating impact of perceived company international proactiveness," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(1), pages 90-112, January.
    12. Samuel Marleau Ouellet & Joseph Facal & Louis Hébert, 2015. "Understanding Cultural Difference Management through Charles Taylor’s Philosophy: Case Studies from the Food Processing Industry," Administrative Sciences, MDPI, vol. 5(2), pages 1-25, April.
    13. Rohit Subhash Prabhudesai & Ch V V S N V Prasad & Boon Chuan Ang, 2017. "Exploring Emerging Latin America: Implications for German Companies Using Spain as a Springboard Country," Global Business Review, International Management Institute, vol. 18(4), pages 993-1009, August.

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