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Street Art, Sweet Art? Reclaiming the "Public" in Public Place

Author

Listed:
  • Luca M. Visconti
  • John F. Sherry Jr.
  • Stefania Borghini
  • Laurel Anderson

Abstract

Consumer research has paid scant attention to public goods, especially at a time when the contestation between categorizing public and private goods and controlling public goods is pronounced. In this multisited ethnography, we explore the ways in which active consumers negotiate meanings about the consumption of a particular public good, public space. Using the context of street art, we document four main ideologies of public space consumption that result from the interaction, both conflict and common intent, of urban dwellers and street artists. We show how public space can be contested as private and commercialized, or offered back as a collective good, where sense of belonging and dialogue restore it to a meaningful place. We demonstrate how the common nature of space both stimulates dialectical and dialogical exchanges across stakeholders and fuels forms of layered agency. (c) 2010 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Luca M. Visconti & John F. Sherry Jr. & Stefania Borghini & Laurel Anderson, 2010. "Street Art, Sweet Art? Reclaiming the "Public" in Public Place," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(3), pages 511-529, October.
    • Handle: RePEc:oup:jconrs:v:37:y:2010:i:3:p:511-529
    DOI: 10.1086/652731
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    Citations

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    Cited by:

    1. Giovanardi, Massimo & Lucarelli, Andrea, 2018. "Sailing through marketing: A critical assessment of spatiality in marketing literature," Journal of Business Research, Elsevier, vol. 82(C), pages 149-159.
    2. Bernard Cova, 2013. "Consumer culture in a post-postmodern world," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(2), pages 5-12.
    3. Marius Sebastian RÜCKER, 2017. "A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity," Expert Journal of Marketing, Sprint Investify, vol. 5(1), pages 10-16.
    4. Nikos Ntounis & Evgenia Kanellopoulou, 2017. "Normalising jurisdictional heterotopias through place branding: The cases of Christiania and Metelkova," Environment and Planning A, , vol. 49(10), pages 2223-2240, October.
    5. Alexander, Matthew & Hamilton, Kathy, 2015. "A ‘placeful’ station? The community role in place making and improving hedonic value at local railway stations," Transportation Research Part A: Policy and Practice, Elsevier, vol. 82(C), pages 65-77.
    6. Ana Kekezi & Drita Kruja, 2013. "Outdoor Advertising And The Resistance Of Albanian Consumer," EuroEconomica, Danubius University of Galati, issue 2(32), pages 159-171, September.
    7. Jack Coffin & Andreas Chatzidakis, 2021. "The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 40-59, June.
    8. Alain Debenedetti & Damien Chaney, 2024. "From feeling like home to being at home: The negative outcomes of attachment to commercial places," Post-Print hal-04355633, HAL.
    9. Hietanen, Joel & Mattila, Pekka & Schouten, John W. & Sihvonen, Antti & Toyoki, Sammy, 2016. "Reimagining Society Through Retail Practice," Journal of Retailing, Elsevier, vol. 92(4), pages 411-425.
    10. Vera Hoelscher & Andreas Chatzidakis, 2021. "Ethical Consumption Communities Across Physical and Digital Spaces: An Exploration of Their Complementary and Synergistic Affordances," Journal of Business Ethics, Springer, vol. 172(2), pages 291-306, August.
    11. María José Piñeira Mantiñán & Francisco R. Durán Villa & Ramón López Rodríguez, 2020. "Citizen Action as a Driving Force of Change. The Meninas of Canido, Art in the Street as an Urban Dynamizer," Sustainability, MDPI, vol. 12(2), pages 1-22, January.

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