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Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet

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  • Dickson, Peter R

Abstract

The purpose of this article is to encourage research on the evolution of consumer behavior within and across nations by illustrating how super-diffusion technologies spawn and drive great surges in economic innovation that profoundly change consumer behavior that leads to further economic innovation and progress that plays out over centuries. Economic history can be used as a frame for understanding past, present, and future consumer behavior, particularly in thinking about the likely impact of cyberspace technology on global consumer behavior. A systems-dynamic perspective is recommended to fully appreciate the intended and unintended winds of economic change that are now blowing around the globe. In the right hands, systems-dynamic feedback maps may become as valuable today as were the treasured maps that described the trade winds 500 years ago. Copyright 2000 by the University of Chicago.

Suggested Citation

  • Dickson, Peter R, 2000. "Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(1), pages 115-122, June.
    • Handle: RePEc:oup:jconrs:v:27:y:2000:i:1:p:115-22
    DOI: 10.1086/314313
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    Cited by:

    1. Jonathan W. Palmer, 2002. "Web Site Usability, Design, and Performance Metrics," Information Systems Research, INFORMS, vol. 13(2), pages 151-167, June.
    2. Taylor, David G. & Strutton, David, 2010. "Has e-marketing come of age? Modeling historical influences on post-adoption era Internet consumer behaviors," Journal of Business Research, Elsevier, vol. 63(9-10), pages 950-956, September.
    3. Bettany, Shona M. & Kerrane, Ben & Hogg, Margaret K., 2014. "The material-semiotics of fatherhood: The co-emergence of technology and contemporary fatherhood," Journal of Business Research, Elsevier, vol. 67(7), pages 1544-1551.
    4. Bukola Olamidun Falode & Adetoun Adedotun Amubode & Mojisola Olanike Adegunwa & Sunday Roberts Ogunduyile, 2016. "Online and Offline Shopping Motivation of Apparel Consumers in Ibadan Metropolis, Nigeria," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(1), pages 150-160, February.
    5. Nir Kshetri & Ralf Bebenroth, 2011. "Sources of Global Heterogeneity in Retail Spending," Discussion Paper Series DP2011-03, Research Institute for Economics & Business Administration, Kobe University.

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