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Inferential Beliefs in Consumer Evaluations: An Assessment of Alternative Processing Strategies


  • Ford, Gary T
  • Smith, Ruth Ann


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  • Ford, Gary T & Smith, Ruth Ann, 1987. " Inferential Beliefs in Consumer Evaluations: An Assessment of Alternative Processing Strategies," Journal of Consumer Research, Oxford University Press, vol. 14(3), pages 363-371, December.
  • Handle: RePEc:oup:jconrs:v:14:y:1987:i:3:p:363-71

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    Cited by:

    1. Anna M. Cianci & Satoris S. Culbertson, 2010. "The Impact of Motivational and Cognitive Factors on Optimistic Earnings Forecasts," Chapters,in: Handbook of Behavioral Finance, chapter 11 Edward Elgar Publishing.
    2. Marc Jekel & Andreas Glockner & Arndt Broder & Viktoriya Maydych, 2014. "Approximating rationality under incomplete information: Adaptive inferences for missing cue values based on cue-discrimination," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 9(2), pages 129-147, March.
    3. Verhagen, Tibert & Dolen, Willemijn van, 2007. "Explaining Online Purchase Intentions: A Multi-Channel Store Image Perspective," Serie Research Memoranda 0008, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    4. Bianca Grohmann & H. Bodur, 2015. "Brand Social Responsibility: Conceptualization, Measurement, and Outcomes," Journal of Business Ethics, Springer, vol. 131(2), pages 375-399, October.
    5. Young-Han Kim & Praveen Aggarwal & Young-Myung Ha & Tai Hoon Cha, 2006. "Optimal pricing strategy for foreign market entry: a game theoretic approach," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 27(8), pages 643-653.
    6. repec:eee:ijrema:v:30:y:2013:i:2:p:179-184 is not listed on IDEAS

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