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Will the alphabet soup of design criteria affect discrete choice experiment results?

Author

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  • Søren Bøye Olsen
  • Jürgen Meyerhoff

Abstract

Every discrete choice experiment needs one, but the impacts of a statistical design on the results are still not well understood. Comparative studies have found that efficient designs outperform especially orthogonal designs. What has been little studied is whether efficient designs come at a cost. Thus, we compare four designs with respect to their effect on outcomes, especially willingness to pay (WTP) estimates and predicted market shares. Regarding statistical efficiency all designs perform rather well but the WTP estimates differ significantly on several occasions. This indicates that results are not neutral to the design, even when a high number of observations are available.

Suggested Citation

  • Søren Bøye Olsen & Jürgen Meyerhoff, 2017. "Will the alphabet soup of design criteria affect discrete choice experiment results?," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 44(2), pages 309-336.
  • Handle: RePEc:oup:erevae:v:44:y:2017:i:2:p:309-336.
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    File URL: http://hdl.handle.net/10.1093/erae/jbw014
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    1. repec:eee:ecolec:v:154:y:2018:i:c:p:419-429 is not listed on IDEAS

    More about this item

    Keywords

    discrete choice experiment; efficient experimental design; ground beef attributes; willingness to pay;

    JEL classification:

    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q21 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Demand and Supply; Prices
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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