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Market Evidence of Packer Willingness to Pay for Traceability

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  • Sébastien Pouliot

Abstract

This article measures the willingness to pay for the traceability of steers. I use data on the price of steers in Quebec and Ontario to identify a demand shifter in a hedonic framework. I estimate error correction models to provide the first market-based econometric estimates of the willingness to pay for traceability. My best assessment is that a premium between C$0.02 and C$0.05 per pound of carcass (between 1.2% and 3.1%) is paid for traceable steers. Copyright 2011, Oxford University Press.

Suggested Citation

  • Sébastien Pouliot, 2011. "Market Evidence of Packer Willingness to Pay for Traceability," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(3), pages 735-751.
  • Handle: RePEc:oup:ajagec:v:93:y:2011:i:3:p:735-751
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    File URL: http://hdl.handle.net/10.1093/ajae/aar019
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    Cited by:

    1. Saak, Alexander E., 2016. "Traceability and reputation in supply chains," International Journal of Production Economics, Elsevier, vol. 177(C), pages 149-162.
    2. repec:gam:jsusta:v:9:y:2017:i:6:p:999-:d:101045 is not listed on IDEAS
    3. Pendell, Dustin L. & Tonsor, Glynn T. & Dhuyvetter, Kevin C. & Brester, Gary W. & Schroeder, Ted C., 2013. "Evolving beef export market access requirements for age and source verification," Food Policy, Elsevier, vol. 43(C), pages 332-340.

    More about this item

    JEL classification:

    • D2 - Microeconomics - - Production and Organizations
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy

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