Market Evidence of Packer Willingness to Pay for Traceability
This article measures the willingness to pay for the traceability of steers. I use data on the price of steers in Quebec and Ontario to identify a demand shifter in a hedonic framework. I estimate error correction models to provide the first market-based econometric estimates of the willingness to pay for traceability. My best assessment is that a premium between C$0.02 and C$0.05 per pound of carcass (between 1.2% and 3.1%) is paid for traceable steers. Copyright 2011, Oxford University Press.
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Volume (Year): 93 (2011)
Issue (Month): 3 ()
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