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Transaction Costs and Cattle Marketing: The Information Content of Seller-Provided Presale Data at Bull Auctions

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  • Jan Chvosta
  • Randal R. Rucker
  • Myles J. Watts

Abstract

At sales out breeding bulls, prospective buyers have strong incentives to undertake presale measurement activities. To reduce these transaction costs, sellers often provide information on sale bulls. We examine the information content of two measures of the expected performance of the bulls and find that within a given herd, older, simpler measures of performance contain more information about prices (from buyers' perspectives) than newer, more sophisticated measures known as expected progeny differences, or EPDs. We also find, however, that buyers appear to pay considerable attention to annual changes in herd-average EPD values when comparing animals from different sellers. Copyright 2001, Oxford University Press.

Suggested Citation

  • Jan Chvosta & Randal R. Rucker & Myles J. Watts, 2001. "Transaction Costs and Cattle Marketing: The Information Content of Seller-Provided Presale Data at Bull Auctions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(2), pages 286-301.
    • Handle: RePEc:oup:ajagec:v:83:y:2001:i:2:p:286-301
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    File URL: http://hdl.handle.net/10.1111/0002-9092.00156
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    Cited by:

    1. Jones, Rodney & Turner, Tyler & Dhuyvetter, Kevin C. & Marsh, Thomas L., 2008. "Estimating the Economic Value of Specific Characteristics Associated with Angus Bulls Sold at Auction," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 40(1), pages 315-333, April.
    2. Parcell, Joseph L. & Franken, Jason R.V. & Schafer, Daniel & Patterson, David J. & John, Mike & Kerley, Monty S. & Haden, Kent, 2011. "Coordinating Sire Genetics in a Synchronized AI Program," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2011, pages 1-12, June.
    3. Vickner, Steven S. & Koch, Stephen I., 2001. "Hedonic Pricing, Information, And The Market For Thoroughbred Yearlings," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 19(2), pages 1-17.
    4. Clare M D'Souza & David Prentice, 2001. "Auctioneer Strategy and Pricing: Evidence from an Art Auction," Working Papers 2001.05, School of Economics, La Trobe University.
    5. Lambert, David K., 2008. "The expected utility of genetic information in beef cattle production," Agricultural Systems, Elsevier, vol. 99(1), pages 44-52, December.
    6. Avent, R. Keith & Ward, Clement E. & Lalman, David L., 2004. "Market Valuation of Preconditioning Feeder Calves," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 36(1), pages 1-11, April.
    7. Taylor, Mykel R. & Dhuyvetter, Kevin C. & Kastens, Terry L. & Douthit, Megan & Marsh, Thomas L., 2006. "Show Quality Quarter Horse Auctions: Price Determinants and Buy-Back Practices," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 31(3), pages 1-21, December.
    8. Schulz, Lee L. & Dhuyvetter, Kevin C. & Doran, Beth, 2014. "Factors Affecting Preconditioned Calf Price Differentials: How much do Market and Sale Conditions Matter?," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170570, Agricultural and Applied Economics Association.
    9. Parcell, Joseph L. & Schaefer, Daniel & Patterson, David J. & John, Mike & Kerley, Monty S. & Haden, Kent, 2008. "Assessing the Value of Coordinated Sire Genetics in a Synchronized AI Program," 2008 Conference, April 21-22, 2008, St. Louis, Missouri 37618, NCCC-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
    10. Smith, Katy V. & DeLong, Karen L. & Griffith, Andrew P. & Boyer, Christopher N. & Martinez, Charley & Jensen, Kimberley L., 2023. "Cow-Calf Producer Preferences for Bull Genomic Enhanced Expected Progeny Differences," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 48(3), September.
    11. Boaitey, Albert & Goddard, Ellen & Mohapatra, Sandeep & Hailu, Getu, 2014. "Cow-Calf Producer Risk Preference Impacts On Willingness To Pay For Sustainable Breeding Practices," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170231, Agricultural and Applied Economics Association.

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