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A Randomized Response Approach to Dichotomous Choice Contingent Valuation

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  • Joe Kerkvliet

Abstract

In this paper we combine dichotomous choice contingent valuation (DC-CV) with the randomized response (RR) method for asking sensitive survey questions. RR increases respondents' anonymity by allowing them to answer a sensitive question without revealing, with certainty, their true response. We combine RR with DC-CV to test for response effects in the valuation of a public good, in a setting of expected social pressure. While there are practical implementation issues, our findings suggest that the RR technique is a useful tool for exploring social context effects. Rather than generalize from our pre-test results, we instead emphasize the development of the experimental technique. Copyright 1997, Oxford University Press.

Suggested Citation

  • Joe Kerkvliet, 1997. "A Randomized Response Approach to Dichotomous Choice Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(1), pages 252-266.
  • Handle: RePEc:oup:ajagec:v:79:y:1997:i:1:p:252-266
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    File URL: http://hdl.handle.net/10.2307/1243959
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    Cited by:

    1. Vossler, Christian A. & Kerkvliet, Joe & Polasky, Stephen & Gainutdinova, Olesya, 2003. "Externally validating contingent valuation: an open-space survey and referendum in Corvallis, Oregon," Journal of Economic Behavior & Organization, Elsevier, vol. 51(2), pages 261-277, June.
    2. Torgler, Benno & Garcia-Valinas, Maria A., 2007. "The determinants of individuals' attitudes towards preventing environmental damage," Ecological Economics, Elsevier, vol. 63(2-3), pages 536-552, August.
    3. Alok Bohara & Joe Kerkvliet & Robert Berrens, 2001. "Addressing Negative Willingness to Pay in Dichotomous Choice Contingent Valuation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 20(3), pages 173-195, November.
    4. Ressurreição, Adriana & Gibbons, James & Dentinho, Tomaz Ponce & Kaiser, Michel & Santos, Ricardo S. & Edwards-Jones, Gareth, 2011. "Economic valuation of species loss in the open sea," Ecological Economics, Elsevier, vol. 70(4), pages 729-739, February.
    5. María A. García-Valiñas & Benno Torgler, 2008. "Impuestos y Protección Medioambiental: Un Análisis de las Preferencias Individuales a nivel Europeo," Working Papers 03-2008, Institute of Local Public Finance.
    6. Parsons, George R. & Myers, Kelley, 2016. "Fat tails and truncated bids in contingent valuation: An application to an endangered shorebird species," Ecological Economics, Elsevier, vol. 129(C), pages 210-219.
    7. Brown, Kelly M. & Taylor, Laura O., 2000. "Do as you say, say as you do: evidence on gender differences in actual and stated contributions to public goods," Journal of Economic Behavior & Organization, Elsevier, vol. 43(1), pages 127-139, September.
    8. Tuan, Tran Huu & Navrud, Stale, 2009. "Applying the dissonance-minimising format to value cultural heritage in developing countries," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 53(3), September.
    9. Usman Mustafa & Iftikhar Ahmad & Miraj ul Haq, 2014. "Capturing Willingness to Pay and Its Determinants for Improved Solid Waste Management," PIDE-Working Papers 2014:110, Pakistan Institute of Development Economics.
    10. Vossler, Christian A. & Kerkvliet, Joe, 2003. "A criterion validity test of the contingent valuation method: comparing hypothetical and actual voting behavior for a public referendum," Journal of Environmental Economics and Management, Elsevier, vol. 45(3), pages 631-649, May.
    11. Bohara, Alok K. & McKee, Michael & Berrens, Robert P. & Jenkins-Smith, Hank & Silva, Carol L. & Brookshire, David S., 1998. "Effects of Total Cost and Group-Size Information on Willingness to Pay Responses: Open Ended vs. Dichotomous Choice," Journal of Environmental Economics and Management, Elsevier, vol. 35(2), pages 142-163, March.
    12. Dupont, Diane P., 2004. "Do children matter? An examination of gender differences in environmental valuation," Ecological Economics, Elsevier, vol. 49(3), pages 273-286, July.
    13. Natalia Melgar & Máximo Rossi, 2012. "Involvement in environmental causes, does the joint effect between subjective income and the performance of the country matter?," REVISTA DE ECONOMÍA DEL ROSARIO, UNIVERSIDAD DEL ROSARIO, June.
    14. Poe, Gregory L. & Giraud, Kelly L. & Loomis, John B., 2001. "Simple Computational Methods for Measuring the Difference of Empirical Distributions: Application to Internal and External Scope Tests in Contingent Valuation," Staff Papers 121130, Cornell University, Department of Applied Economics and Management.
    15. John Dunham & Michael Marlow, 2003. "The economic incidence of smoking laws," Applied Economics, Taylor & Francis Journals, vol. 35(18), pages 1935-1942.
    16. Benno Torgler & Maria A. Garcia-Valiñas, 2005. "The Willingness to Pay for Preventing Environmental Damage," CREMA Working Paper Series 2005-22, Center for Research in Economics, Management and the Arts (CREMA).
    17. Berrens, Robert P. & Jenkins-Smith, Hank & Bohara, Alok K. & Silva, Carol L., 2002. "Further Investigation of Voluntary Contribution Contingent Valuation: Fair Share, Time of Contribution, and Respondent Uncertainty," Journal of Environmental Economics and Management, Elsevier, vol. 44(1), pages 144-168, July.
    18. repec:elg:eechap:17527_2 is not listed on IDEAS
    19. Richard Yao & Pamela Kaval, 2008. "Valuing Biodiversity Enhancement in New Zealand," Working Papers in Economics 08/07, University of Waikato.
    20. John A. List & Robert P. Berrens & Alok K. Bohara & Joe Kerkvliet, 2004. "Examining the Role of Social Isolation on Stated Preferences," American Economic Review, American Economic Association, vol. 94(3), pages 741-752, June.
    21. Zapata, Samuel D. & Carpio, Carlos E. & Isengildina-Massa, Olga & Lamie, R. David, 2013. "The Economic Impact of Services Provided by an Electronic Trade Platform: The Case of MarketMaker," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(3), December.
    22. Cook, Darron M., 1999. "A New Psychological Approach to Dichotomous Choice CVM," 1999 Conference (43th), January 20-22, 1999, Christchurch, New Zealand 123795, Australian Agricultural and Resource Economics Society.
    23. Jürgen Meyerhoff & Morten Mørkbak & Søren Olsen, 2014. "A Meta-study Investigating the Sources of Protest Behaviour in Stated Preference Surveys," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 58(1), pages 35-57, May.

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