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Business Ecosystems, Governance Structures: How Can Value Chain Of Economy In Rural Areas Be Commercialized?

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  • Nicholaus Bhikolimana Tutuba

    (Department of Marketing and Entrepreneurship, School of Business, Mzumbe University, Morogoro, Tanzania)

Abstract

Both creating and capturing value from a business activity cannot be done by a single firm in a single setting. Instead, firms with different competencies should be aligned to present the focal value and proportionately appropriate value. This study describes the governance structure and proposes the framework that organizes beekeeping actors through the proposed business ecosystem. This qualitative and descriptive action research collected data from 12 actors in the beekeeping industry. Different governance structures were piloted and tested through interpretative data analysis to develop an appropriate model. Two models are proposed: (1) the commercial firm to orchestrate the business ecosystem (2) the beekeeping association/cooperative to collaborate with the commercial firm through the honey collection centre to present a value proposition to customers. Also, ecosystem actors should share value in a fairly and truthful way. The role of an enterprise, which is an ecosystem orchestrator, is to ensure those ecosystem actors, particularly beekeepers, join and stay in the ecosystem. The study technique for data collection provides a valuable empirical ground through which management and business research can rely on the methodology. The study informs policymakers, researchers, and organizations on the crucial steps and measures to build and manage a viable commercial beekeeping ecosystem. The study provides a theoretical contribution to the ecosystems and governance theories and the empirical evidence for the approaches.

Suggested Citation

  • Nicholaus Bhikolimana Tutuba, 2022. "Business Ecosystems, Governance Structures: How Can Value Chain Of Economy In Rural Areas Be Commercialized?," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 7(1), pages 19-29, March.
  • Handle: RePEc:ora:jrojbe:v:7:y:2022:i:1:p:19-29
    DOI: http://doi.org/10.47535/1991ojbe135
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    References listed on IDEAS

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    1. David J. TEECE, 2008. "Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy," World Scientific Book Chapters, in: The Transfer And Licensing Of Know-How And Intellectual Property Understanding the Multinational Enterprise in the Modern World, chapter 5, pages 67-87, World Scientific Publishing Co. Pte. Ltd..
    2. Ron Adner & Rahul Kapoor, 2010. "Value creation in innovation ecosystems: how the structure of technological interdependence affects firm performance in new technology generations," Strategic Management Journal, Wiley Blackwell, vol. 31(3), pages 306-333, March.
    3. Rahul Kapoor, 2018. "Ecosystems: broadening the locus of value creation," Journal of Organization Design, Springer;Organizational Design Community, vol. 7(1), pages 1-16, December.
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    Cited by:

    1. Nicholaus Bhikolimana Tutuba & Wim Vanhaverbeke, 2022. "Business ecosystems: a structure to commercialize value chain of rural economies in developing areas," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 12(1), pages 319-327, December.

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    More about this item

    Keywords

    beekeeping; business ecosystem; governance; Tanzania;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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