Determinants of Positive Word of Mouth in the Tunisian Tourism Sector
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References listed on IDEAS
- Fournier, Susan, 1998. " Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 24(4), pages 343-373, March.
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Keywordsnovelty; control; word of mouth commitment; service and hospitality; Tunisia;
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