IDEAS home Printed from https://ideas.repec.org/a/nup/jrmdke/v1y2013i3p367-385.html
   My bibliography  Save this article

Are Customers Rewarding Responsible Businesses? An Overview of the Theory and Research in the Field of CSR

Author

Listed:
  • Alexandra ZBUCHEA

    () (College of Management, National University of Political Studies and Public Administration)

Abstract

Many researchers consider corporate social responsibility (CSR) a key element in developing sustainable businesses today. The benefits for companies and communities are very diverse. From a company perspective, some benefits are non-financials while, on the other hand, many of them have a financial dimension. An important outcome considered in this context is the increase in sales. The present paper analyses the most reliable worldwide studies on how consumers are actually influenced by the social-responsible actions of companies. It aims to understand in what degree people are responsive to CSR actions and to see how much of the intended attitude towards responsible businesses is translated into actual behavior. Items considered are trust, purchase behavior, and loyalty in the case of responsible businesses and boycott in the case of irresponsible ones. The research developed worldwide in the last five years show that people are extremely concerned with CSR and they try to be responsible by rewarding companies that are responsible or by sanctioning the ones which are perceived as irresponsible. There is a difference between intentions and actual behavior, partly justified by the fact that people feel they are not sufficiently informed on the responsible companies. Nevertheless a larger part part of the respondents are actively recognizing and rewarding CSR contributions of companies. Research shows that country differences exist. The most responsive countries are the ones with emerging economies. Countries in Europe and North America are more reserved. Differences in reactions are to be registered also by taking into account the age of the respondents, as well as the domain in which companies get involved through their CSR strategies.

Suggested Citation

  • Alexandra ZBUCHEA, 2013. "Are Customers Rewarding Responsible Businesses? An Overview of the Theory and Research in the Field of CSR," Management Dynamics in the Knowledge Economy Journal, College of Management, National University of Political Studies and Public Administration, vol. 1(3), pages 367-385, December.
  • Handle: RePEc:nup:jrmdke:v:1:y:2013:i:3:p:367-385
    as

    Download full text from publisher

    File URL: http://managementdynamics.ro/index.php/journal/article/download/35/26
    Download Restriction: no

    File URL: http://managementdynamics.ro/index.php/journal/article/view/35/26
    Download Restriction: no

    References listed on IDEAS

    as
    1. Jean-Pascal Gond & Olivier Herrbach, 2006. "Social Reporting as an Organisational Learning Tool? A Theoretical Framework," Journal of Business Ethics, Springer, vol. 65(4), pages 359-371, June.
    2. Dima Jamali, 2008. "A Stakeholder Approach to Corporate Social Responsibility: A Fresh Perspective into Theory and Practice," Journal of Business Ethics, Springer, vol. 82(1), pages 213-231, September.
    3. Rémi BAZILLIER & Julien Vauday, 2009. "The Greenwashing Machine, Is CSR more than communication ?," LEO Working Papers / DR LEO 1617, Orleans Economics Laboratory / Laboratoire d'Economie d'Orleans (LEO), University of Orleans.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Anca Diana SERBAN, 2016. "CSR as Corporate Power. A Communication View Facebook Approach: An Exploratory Study," Management Dynamics in the Knowledge Economy Journal, College of Management, National University of Political Studies and Public Administration, vol. 4(1), pages 31-61, March.
    2. repec:nup:jrmdke:v:5:y:2017:i:3:355-376 is not listed on IDEAS

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nup:jrmdke:v:1:y:2013:i:3:p:367-385. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Cristian-Mihai VIDU). General contact details of provider: http://edirc.repec.org/data/fmsnsro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.