Are Customers Rewarding Responsible Businesses? An Overview of the Theory and Research in the Field of CSR
Many researchers consider corporate social responsibility (CSR) a key element in developing sustainable businesses today. The benefits for companies and communities are very diverse. From a company perspective, some benefits are non-financials while, on the other hand, many of them have a financial dimension. An important outcome considered in this context is the increase in sales. The present paper analyses the most reliable worldwide studies on how consumers are actually influenced by the social-responsible actions of companies. It aims to understand in what degree people are responsive to CSR actions and to see how much of the intended attitude towards responsible businesses is translated into actual behavior. Items considered are trust, purchase behavior, and loyalty in the case of responsible businesses and boycott in the case of irresponsible ones. The research developed worldwide in the last five years show that people are extremely concerned with CSR and they try to be responsible by rewarding companies that are responsible or by sanctioning the ones which are perceived as irresponsible. There is a difference between intentions and actual behavior, partly justified by the fact that people feel they are not sufficiently informed on the responsible companies. Nevertheless a larger part part of the respondents are actively recognizing and rewarding CSR contributions of companies. Research shows that country differences exist. The most responsive countries are the ones with emerging economies. Countries in Europe and North America are more reserved. Differences in reactions are to be registered also by taking into account the age of the respondents, as well as the domain in which companies get involved through their CSR strategies.
Volume (Year): 1 (2013)
Issue (Month): 3 (December)
|Contact details of provider:|| Phone: +40-372.177.141|
Web page: http://www.facultateademanagement.ro/
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Rémi BAZILLIER & Julien Vauday, 2009.
"The Greenwashing Machine, Is CSR more than communication ?,"
LEO Working Papers / DR LEO
1617, Orleans Economics Laboratory / Laboratoire d'Economie d'Orleans (LEO), University of Orleans.
- Rémi Bazillier & Julien Vauday, 2009. "The Greenwashing Machine : is CSR more than Communication," Post-Print hal-00448861, HAL.
- Jean-Pascal Gond & Olivier Herrbach, 2006. "Social Reporting as an Organisational Learning Tool? A Theoretical Framework," Journal of Business Ethics, Springer, vol. 65(4), pages 359-371, 06.
- Dima Jamali, 2008. "A Stakeholder Approach to Corporate Social Responsibility: A Fresh Perspective into Theory and Practice," Journal of Business Ethics, Springer, vol. 82(1), pages 213-231, September.
- Alexandra ZBUCHEA, 2013. "Are Customers Rewarding Responsible Businesses? An Overview of the Theory and Research in the Field of CSR," Management Dynamics in the Knowledge Economy Journal, College of Management, National University of Political Studies and Public Administration, vol. 1(3), pages 367-385, December.
When requesting a correction, please mention this item's handle: RePEc:nup:jrmdke:v:1:y:2013:i:3:p:367-385. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Cristian-Mihai VIDU)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.