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Kiszolgáltatottság és ösztönző erő a kiskereskedelmi láncok és beszállítóik kapcsolatában. Oksági elemzés beszállítói szemszögből
[Defencelessness and incentive in the relation between retail chains and their suppliers. A causal analysis from the suppliers point of view]

Author

Listed:
  • Czibik, Ágnes
  • Makó, Ágnes

Abstract

A kiskereskedelem koncentrációja a nagyméretű kereskedelmi láncok alkupozíciójának erősödéséhez vezetett, amelyeknek ezáltal egyre több lehetőségük nyílik szállítóikkal kötött szerződéseiket a maguk számára kedvezően alakítani. A kemény feltételek beszállítókra gyakorolt hatása ugyanakkor nem egyértelmű: egyes vélekedések szerint ezek a beszállítókat hatékonyabb termelésre ösztönzik, ami végső soron versenyképességüket növeli. Mások szerint azonban egyes szerződéskötési módok, amelyek a magyar gyakorlatban annak ellenére jelen vannak, hogy a 2006. június elsején hatályba lépett új kereskedelmi törvény is tiltja őket, torzítják a kiskereskedelmi láncok versenyét, és korlátozzák a beszállítók fejlődési lehetőségeit. Tanulmányunkban a Magyarországon jelen lévő kiskereskedelmi láncok és beszállítóik kapcsolatát, szerződéskötési gyakorlatát vizsgáljuk empirikus módszerekkel. Az adatbázis 392 élelmiszer-ipari termelő- és nagykereskedő vállalat vezetőivel készített 2007. évi kérdőíves vizsgálatból származik. Eredményeink szerint a nagyobb méretű, nagyobb árbevételű, dinamikusan fejlődő vállalatok gyakrabban szembesülnek a kiskereskedők erejével, ugyanakkor nem igazolható, hogy a kiskereskedelmi láncok inkább ösztönöznék innovációra szállítóikat, mint más típusú kereskedők. Journal of Economics Literature (JEL) kódok: L14, L22, F14.

Suggested Citation

  • Czibik, Ágnes & Makó, Ágnes, 2009. "Kiszolgáltatottság és ösztönző erő a kiskereskedelmi láncok és beszállítóik kapcsolatában. Oksági elemzés beszállítói szemszögből [Defencelessness and incentive in the relation between retail chain," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(4), pages 359-378.
    • Handle: RePEc:ksa:szemle:1091
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade

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