IDEAS home Printed from https://ideas.repec.org/a/khe/journl/v9y2017i1p72-76.html
   My bibliography  Save this article

Internet And Social Networks - Development And Promotion Vectors In Tourism

Author

Listed:
  • Mirela Mazilu
  • Cipriana Sava
  • Sabina Gheorgheci

Abstract

If we were able to choose a head of state with the help of Facebook, why shouldn't we choose the much desired holiday destination as well? In search of new experiences, the Internet is more accessible and, with it, the social networks, especially Facebook! Initially accessed only for us, friends, contacts and communication now Facebook is useful for obtaining information about certain individuals or events, promotion, leisure activities, online transactions.And why not recognize, Facebook is much more accessible than the visit to a travel agency, which, unfortunately, may be insolvent… There are risks, but nothing risked nothing gained was a saying... Like individuals, the tourism companies must earn over time the trust of the ones to whom they are communicating.The TUI company from Germany has had a Facebook page since 2011, with over 250,000 subscribers. Once on Facebook, you assume risks as well, becoming too transparent, even vulnerable! Not coincidentally the Safer Internet Day was set worldwide on February 9! But there are travel agencies that do not have a Facebook page and they go ahead full steam. Despite these fears, social networks, especially Facebook, are and will remain options for Internet users related to the choice of a holiday destination. Even the so popular Facebook is losing ground in recent years, due to the emergence of mobile applications on social networks, such as Snapchat, Instagram, Viber, Google+, WhatsApp, etc. In the knowledge society, Social Media becomes a vector of the tourists' interaction with the online environment, with the preferred brands and means of real-time communication of useful information volume to each individual/tourist. For tourism, social media and communication channels such as Facebook, Instagram and YouTube become the most accessed ones mainly by the constant tourists. These social networks, but not only these, have shown the major influence that social media can have when used frequently, intelligently, and when the message resonates with a critical mass of users. The new concepts in Social Media are strategy, planning and integration at the Social Media in Tourism event, held in Bucharest, on 19 February 2016.

Suggested Citation

  • Mirela Mazilu & Cipriana Sava & Sabina Gheorgheci, 2017. "Internet And Social Networks - Development And Promotion Vectors In Tourism," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 9(1), pages 72-76, March.
    • Handle: RePEc:khe:journl:v:9:y:2017:i:1:p:72-76
    as

    Download full text from publisher

    File URL: http://orizonturi.ucdc.ro/arhiva/khe-vol9-nr1-2017/10.%20INTERNET%20AND%20SOCIAL%20NETWORKS.pdf
    Download Restriction: no
    File URL: http://orizonturi.ucdc.ro/arhiva/khe-vol9-nr1-2017/10.%20INTERNET%20AND%20SOCIAL%20NETWORKS.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Carlsson, Bo & Jacobsson, Staffan & Holmen, Magnus & Rickne, Annika, 2002. "Innovation systems: analytical and methodological issues," Research Policy, Elsevier, vol. 31(2), pages 233-245, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gogonea Rodica-Manuela & Zaharia Radu Serban & Balacescu Aniela, 2019. "Considerations About External Tourist Actions Organized By Travel Agencies From Romania," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 6-13, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jonas Heiberg & Bernhard Truffer, 2021. "The emergence of a global innovation system – a case study from the water sector," GEIST - Geography of Innovation and Sustainability Transitions 2021(09), GEIST Working Paper Series.
    2. Pandza, Krsto & Ellwood, Paul, 2013. "Strategic and ethical foundations for responsible innovation," Research Policy, Elsevier, vol. 42(5), pages 1112-1125.
    3. Souzanchi Kashani, Ebrahim & Roshani, Saeed, 2019. "Evolution of innovation system literature: Intellectual bases and emerging trends," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 68-80.
    4. Islam, Md. Mofakkarul & Renwick, Alan W. & Lamprinopoulou-Kranis, Chrysa & Klerkx, Laurens, 2012. "Dynamics of Innovation in Livestock Genetics in Scotland: An Agricultural Innovation Systems Perspective," 131st Seminar, September 18-19, 2012, Prague, Czech Republic 135769, European Association of Agricultural Economists.
    5. Manuel González-López & Ivano Dileo & Francesco Losurdo, 2014. "University-Industry Collaboration in the European Regional Context: the Cases of Galicia and Apulia Region," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 10(3), pages 57-88.
    6. Ebersberger, Bernd & Edler, Jakob & Lo, Vivien, 2006. "Improving policy understanding by means of secondary analyses of policy evaluation: a concept development," Discussion Papers "Innovation Systems and Policy Analysis" 12, Fraunhofer Institute for Systems and Innovation Research (ISI).
    7. Ghazinoory, Sepehr & Nasri, Shohreh & Ameri, Fatemeh & Montazer, Gholam Ali & Shayan, Ali, 2020. "Why do we need ‘Problem-oriented Innovation System (PIS)’ for solving macro-level societal problems?," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
    8. Jakub Sawulski & Marcin Galczynski & Robert Zajdler, 2018. "A review of the offshore wind innovation system in Poland," IBS Working Papers 06/2018, Instytut Badan Strukturalnych.
    9. Rogge, Karoline S. & Hoffmann, Volker H., 2009. "The impact of the EU ETS on the sectoral innovation system for power generation technologies: findings for Germany," Working Papers "Sustainability and Innovation" S2/2009, Fraunhofer Institute for Systems and Innovation Research (ISI).
    10. Markard, Jochen & Truffer, Bernhard, 2008. "Technological innovation systems and the multi-level perspective: Towards an integrated framework," Research Policy, Elsevier, vol. 37(4), pages 596-615, May.
    11. Mariia Shkolnykova & Muhamed Kudic, 2022. "Who benefits from SMEs’ radical innovations?—empirical evidence from German biotechnology," Small Business Economics, Springer, vol. 58(2), pages 1157-1185, February.
    12. Yutao Sun & Seamus Grimes, 2016. "The emerging dynamic structure of national innovation studies: a bibliometric analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 106(1), pages 17-40, January.
    13. Chen, Liang-Chih, 2015. "Building extra-regional networks for regional innovation systems: Taiwan's machine tool industry in China," Technological Forecasting and Social Change, Elsevier, vol. 100(C), pages 107-117.
    14. Thomas Brenner & Matthias Duschl, 2015. "Causal dynamic effects in regional systems of technological activities: a SVAR approach," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 55(1), pages 103-130, October.
    15. Zhigao Liu & Yimei Yin & Weidong Liu & Michael Dunford, 2015. "Visualizing the intellectual structure and evolution of innovation systems research: a bibliometric analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 103(1), pages 135-158, April.
    16. Kotsemir, Maxim & Meissner, Dirk, 2013. "Conceptualizing the Innovation Process – Trends and Outlook," MPRA Paper 46504, University Library of Munich, Germany.
    17. del Río, Pablo & Peñasco, Cristina & Mir-Artigues, Pere, 2018. "An overview of drivers and barriers to concentrated solar power in the European Union," Renewable and Sustainable Energy Reviews, Elsevier, vol. 81(P1), pages 1019-1029.
    18. Chiao, Benjamin & MacVaugh, Jason, 2021. "Open innovation and organizational features: An experimental investigation," European Management Journal, Elsevier, vol. 39(3), pages 376-389.
    19. Joanna Stryjek, 2021. "Counteracting the COVID-19 Crisis with Innovation Policy Tools: A Case Study of the EU’s Supranational Innovation Policy," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 450-468.
    20. Alfonso Ávila-Robinson & Kumiko Miyazaki, 2013. "Evolutionary paths of change of emerging nanotechnological innovation systems: the case of ZnO nanostructures," Scientometrics, Springer;Akadémiai Kiadó, vol. 95(3), pages 829-849, June.

    More about this item

    Keywords

    Tourism; Internet; Social Networking; Promotion;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:khe:journl:v:9:y:2017:i:1:p:72-76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Adi Sava (email available below). General contact details of provider: https://edirc.repec.org/data/ffucdro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.