S. Ratneshwar & David Glen Mick: Inside consumption. Consumer motives, goals and desires
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Volume (Year): 30 (2007)
Issue (Month): 1 (March)
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- Muniz, Albert M, Jr & O'Guinn, Thomas C, 2001. " Brand Community," Journal of Consumer Research, Oxford University Press, vol. 27(4), pages 412-432, March.
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