A Moral Pluralist Perspective on Corporate Social Responsibility: From Good to Controversial Practices
This study starts from the observation that there are relatively few controversial issues in corporate social responsibility (CSR). Given its strong normative background, CSR is rather an atypical discipline, especially in comparison with moral philosophy or applied ethics. Exploring the mainstream CSR agenda, this situation was echoed by widespread consensus on what was considered to be “good practice”: reducing pollution, shutting down sweatshops, discouraging tax evasion, and so on. However, interpretation of these issues through the lens of moral pluralism unveils latent controversies. The moral appraisal of good practices within CSR depends on key moral concepts (such as harm, responsibility, intention, and consequences), which have various—and often incompatible—interpretations. In a nutshell, this article argues that from a moral pluralist standpoint, all CSR topics are potentially controversial. Copyright Springer Science+Business Media Dordrecht 2012
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Ulf Richter, 2010. "Liberal Thought in Reasoning on CSR," Journal of Business Ethics, Springer, vol. 97(4), pages 625-649, December.
- Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
- Pursey Heugens & J. Oosterhout & Muel Kaptein, 2006. "Foundations and Applications for Contractualist Business Ethics," Journal of Business Ethics, Springer, vol. 68(3), pages 211-228, October.
- William Shaw, 2009. "Marxism, Business Ethics, and Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 84(4), pages 565-576, February.
- Cecile Renouard, 2011. "Corporate Social Responsibility, Utilitarianism, and the Capabilities Approach," Journal of Business Ethics, Springer, vol. 98(1), pages 85-97, January.
- Itziar Castelló & Josep Lozano, 2011. "Searching for New Forms of Legitimacy Through Corporate Responsibility Rhetoric," Journal of Business Ethics, Springer, vol. 100(1), pages 11-29, April.
- Rory Ridley-Duff, 2007. "Communitarian Perspectives on Social Enterprise," Corporate Governance: An International Review, Wiley Blackwell, vol. 15(2), pages 382-392, 03.
When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:110:y:2012:i:4:p:429-439. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Guenther Eichhorn)or (Christopher F. Baum)
If references are entirely missing, you can add them using this form.