IDEAS home Printed from https://ideas.repec.org/a/jes/journl/y2023v14p79-95.html
   My bibliography  Save this article

Effects of social media on restaurant visit intention and willingness to pay more: generation Z

Author

Listed:
  • Sercan ARAS

    (Necmettin Erbakan University, Turkey)

Abstract

The aim of this study was to investigate the effects of social media reviews on restaurant visit intention and willingness to pay more. Research data were obtained from Turkey between January-March 2023 by using a questionnaire. The data obtained from 404 questionnaires were analysed by using PLS-SEM. The findings revealed the positive effect of the attitude toward social media reviews on restaurant visit intention and on the willingness to pay more. In addition, it has been observed that there is a positive relationship between perceived usefulness, perceived ease of use, trust, information quality, and attitude.

Suggested Citation

  • Sercan ARAS, 2023. "Effects of social media on restaurant visit intention and willingness to pay more: generation Z," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 14, pages 79-95, November.
    • Handle: RePEc:jes:journl:y:2023:v:14:p:79-95
    DOI: https://doi.org/10.47743/ejes-2023-SI05
    as

    Download full text from publisher

    File URL: https://ejes.uaic.ro/articles/EJES2023_14SI_ARA.pdf
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.47743/ejes-2023-SI05?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Emel Yarimoglu & Tugrul Gunay, 2020. "The extended theory of planned behavior in Turkish customers' intentions to visit green hotels," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1097-1108, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Montserrat Boronat-Navarro & José A. Pérez-Aranda, 2020. "Analyzing Willingness to Pay More to Stay in a Sustainable Hotel," Sustainability, MDPI, vol. 12(9), pages 1-17, May.
    2. Taneja, Shilpa & Ali, Liaqat, 2021. "Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    3. Bijun Li & Yeongbae Choe & Sangguk Kang & Jaeseok Lee, 2025. "Sustainable Event Tourism: Risk Perception and Preventive Measures in On-Site Attendance," Sustainability, MDPI, vol. 17(8), pages 1-23, April.
    4. Ruiqi Chang & Razib Chandra Chanda & Ali Vafaei-Zadeh & Haniruzila Hanifah & Anderes Gui, 2024. "Assessing Green Practices on Eco-Friendly Hotel Customer Loyalty: A Partial Least Squares Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Hybrid Approach," Sustainability, MDPI, vol. 16(9), pages 1-25, May.
    5. Jin Yang & Mohammad Nurul Hassan Reza & Abdullah Al Mamun & Muhammad Mehedi Masud & Mara Ridhuan Che Abdul Rahman, 2024. "Predicting guest satisfaction and willingness to pay premium prices for green hotels," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
    6. Day, Steven James & Fan, Xinyi & Shou, Yongyi, 2024. "Digital technology use decisions by micro- and small-sized complementors in ecosystems: The influence of subjective norms," Technological Forecasting and Social Change, Elsevier, vol. 206(C).
    7. Shehawy, Yasser Moustafa & Agag, Gomaa & Alamoudi, Hawazen O. & Alharthi, Majed D. & Brown, Abraham & Labben, Thouraya Gherissi & Abdelmoety, Ziad H., 2024. "Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    8. Md. Mahiuddin Sabbir & Khan Md Raziuddin Taufique, 2022. "Sustainable employee green behavior in the workplace: Integrating cognitive and non‐cognitive factors in corporate environmental policy," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 110-128, January.
    9. Hayati Ibrahim & Manohar Mariapan & Evelyn Lim Ai Lin & Sheena Bidin, 2021. "Environmental Concern, Attitude and Intention in Understanding Student’s Anti-Littering Behavior Using Structural Equation Modeling," Sustainability, MDPI, vol. 13(8), pages 1-12, April.
    10. Ranran Shi & Ling Hou & Binghui Jia & Yaya Jin & Weiwei Zheng & Xiangdong Wang & Xianhui Hou, 2022. "Effect of Policy Cognition on the Intention of Villagers’ Withdrawal from Rural Homesteads," Land, MDPI, vol. 11(8), pages 1-17, August.
    11. Xixiang Sun & Ziyuan Tian & Jianguo Wang & Weihuan Su, 2022. "The Impact of Environmental Commitment on Green Purchase Behavior in China," IJERPH, MDPI, vol. 19(14), pages 1-17, July.
    12. Guillermo Morán-Gámez & Antonio Fernández-Martínez & Román Nuviala & Alberto Nuviala, 2024. "Influence of green practices on user loyalty in sport clubs," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
    13. Syed Shah Alam & Cheng-Kun Wang & Mohammad Masukujjaman & Ismail Ahmad & Chieh-Yu Lin & Yi-Hui Ho, 2023. "Buying Behaviour towards Eco-Labelled Food Products: Mediation Moderation Analysis," Sustainability, MDPI, vol. 15(3), pages 1-20, January.
    14. Tsen-Yao Chang & Yu-Cheng Lin, 2022. "The Effects of Atmosphere on Perceived Values and Customer Satisfaction toward the Theme Hotel: The Moderating Role of Green Practice Perception," Sustainability, MDPI, vol. 14(15), pages 1-19, July.
    15. Huicheng Hao & Yanhui Su & Zemin Liu, 2025. "Study on the Influencing Factors of Chinese Consumers’ Willingness to Participate in E-Commerce Agricultural Product Recyclable Packaging Recovery," Sustainability, MDPI, vol. 17(13), pages 1-18, June.
    16. Saddam A. Hazaea & Ebrahim Mohammed Al-Matari & Khaled Zedan & Saleh F. A. Khatib & Jinyu Zhu & Hamzeh Al Amosh, 2022. "Green Purchasing: Past, Present and Future," Sustainability, MDPI, vol. 14(9), pages 1-28, April.
    17. Yotam Rosner & Zohara Amitay & Amotz Perlman, 2022. "Consumer's attitude, socio-demographic variables and willingness to purchase green housing in Israel," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(4), pages 5295-5316, April.
    18. McCarthy, Breda, 2024. "Moral licensing and habits: Do solar households make negligent choices?," Renewable and Sustainable Energy Reviews, Elsevier, vol. 191(C).
    19. Hsu, Chia-Lin & Chen, Mu-Chen, 2021. "Advocating recycling and encouraging environmentally friendly habits through gamification: An empirical investigation," Technology in Society, Elsevier, vol. 66(C).
    20. Ching Ching Fang & James J. H. Liou & Sun-Weng Huang & Ying-Chuan Wang & Hui-Hua Huang & Gwo-Hshiung Tzeng, 2021. "A Hybrid, Data-Driven Causality Exploration Method for Exploring the Key Factors Affecting Mobile Payment Usage Intention," Mathematics, MDPI, vol. 9(11), pages 1-23, May.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jes:journl:y:2023:v:14:p:79-95. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alupului Ciprian (email available below). General contact details of provider: https://edirc.repec.org/data/csjesro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.