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An empirical investigation of the extended Technology Acceptance Model to explain mobile banking adoption

Author

Listed:
  • Korhan K. GOKMENOGLU

    (HBV University, Ankara, Turkey)

  • Mohamad KAAKEH

    (Eastern Mediterranean University)

Abstract

This study utilizes partial least square-structural equation modelling to investigate the determinants of mobile banking adoption in the case of North Cyprus. The analysis was conducted on a sample of 250 respondents gathered through a self-administrated survey. We applied a modified Technology Acceptance Model (TAM) to the data. The findings showed that consumer innovativeness, perceived enjoyment, perceived ease of use, perceived reliability, and perceived usefulness have a significant positive relationship with the intention to use mobile banking services. Obtained evidence implies that bank managers should focus on developing mobile banking applications to meet the needs of the younger generation. Besides, banks are advised to introduce innovations in financial services offered through mobile banking to gain new customers.

Suggested Citation

  • Korhan K. GOKMENOGLU & Mohamad KAAKEH, 2022. "An empirical investigation of the extended Technology Acceptance Model to explain mobile banking adoption," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 13, pages 204-225, December.
    • Handle: RePEc:jes:journl:y:2022:v:13:p:204-225
    DOI: https://doi.org/10.47743/ejes-2022-0210
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    References listed on IDEAS

    as
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    4. Ghosh Kumar Sagib & Barua Zapan, 2014. "Bangladeshi mobile banking service quality and customer satisfaction and loyalty," Management & Marketing, Economic Publishing House, vol. 9(3), Autumn.
    5. Shankar, Amit & Jebarajakirthy, Charles & Ashaduzzaman, Md, 2020. "How do electronic word of mouth practices contribute to mobile banking adoption?," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
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