IDEAS home Printed from https://ideas.repec.org/a/jas/jasssj/2007-6-2.html
   My bibliography  Save this article

Information Feedback and Mass Media Effects in Cultural Dynamics

Author

Abstract

We study the effects of different forms of information feedback associated with mass media on an agent-agent based model of the dynamics of cultural dissemination. In addition to some processes previously considered, we also examine a model of local mass media influence in cultural dynamics. Two mechanisms of information feedback are investigated: (i) direct mass media influence, where local or global mass media act as an additional element in the network of interactions of each agent, and (ii) indirect mass media influence, where global media acts as a filter of the influence of the existing network of interactions of each agent. Our results generalize substantiate previous findings showing that cultural diversity builds-up by increasing the strength of the mass media influence. We find that this occurs independently of the mechanisms of action (direct or indirect) of the mass media message. However, through an analysis of the full range of parameters measuring cultural diversity, we establish that the enhancement of cultural diversity produced by interaction with mass media only occurs for strong enough mass media messages. In comparison with previous studies a main different result is that weak mass media messages, in combination with agent-agent interaction, are efficient in producing cultural homogeneity. Moreover, the homogenizing effect of weak mass media messages are more efficient for direct local mass media messages than for global mass media messages or indirect global mass media influences.

Suggested Citation

  • Juan Carlos González-Avella & Mario G. Cosenza & Konstantin Klemm & Víctor M. Eguíluz & Maxi San Miguel, 2007. "Information Feedback and Mass Media Effects in Cultural Dynamics," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 10(3), pages 1-9.
  • Handle: RePEc:jas:jasssj:2007-6-2
    as

    Download full text from publisher

    File URL: http://jasss.soc.surrey.ac.uk/10/3/9/9.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Klemm, Konstantin & Eguiluz, Victor M. & Toral, Raul & Miguel, Maxi San, 2005. "Globalization, polarization and cultural drift," Journal of Economic Dynamics and Control, Elsevier, vol. 29(1-2), pages 321-334, January.
    2. Klemm, Konstantin & Eguı́luz, Vı́ctor M & Toral, Raúl & Miguel, Maxi San, 2003. "Role of dimensionality in Axelrod's model for the dissemination of culture," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 327(1), pages 1-5.
    3. Loet Leydesdorff, 2001. "Technology and Culture: the Dissemination and the Potential 'Lock-In' of New Technologies," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 4(3), pages 1-5.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. repec:spr:jeicoo:v:12:y:2017:i:2:d:10.1007_s11403-015-0170-8 is not listed on IDEAS
    2. Pfau, Jens & Kirley, Michael & Kashima, Yoshihisa, 2013. "The co-evolution of cultures, social network communities, and agent locations in an extension of Axelrod’s model of cultural dissemination," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 392(2), pages 381-391.
    3. Pinto, Sebastián & Balenzuela, Pablo & Dorso, Claudio O., 2016. "Setting the agenda: Different strategies of a Mass Media in a model of cultural dissemination," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 458(C), pages 378-390.
    4. Kazuya Yamamoto, 2015. "Mobilization, Flexibility of Identity, and Ethnic Cleavage," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 18(2), pages 1-8.
    5. Luis R. Izquierdo & Segismundo S. Izquierdo & José Manuel Galán & José Ignacio Santos, 2009. "Techniques to Understand Computer Simulations: Markov Chain Analysis," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 12(1), pages 1-6.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jas:jasssj:2007-6-2. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Flaminio Squazzoni). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.