A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures
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References listed on IDEAS
- Richard H. Thaler & Eric J. Johnson, 1990. "Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice," Management Science, INFORMS, vol. 36(6), pages 643-660, June.
- Haan, Ger & Rutten, Frans, 1989. "No cure, no pay: an acceptable way of financing fertility treatments?," Health Policy, Elsevier, vol. 13(3), pages 239-249, December.
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- Wendy W. Moe & Peter S. Fader, 2004. "Dynamic Conversion Behavior at E-Commerce Sites," Management Science, INFORMS, vol. 50(3), pages 326-335, March.
- Miao He & Lei Zhao & Warren Powell, 2010. "Optimal control of dosage decisions in controlled ovarian hyperstimulation," Annals of Operations Research, Springer, vol. 178(1), pages 223-245, July.
- Anthony J. Dukes & Rajeev K. Tyagi, 2009. "Pricing in vitro fertilization procedures," Health Economics, John Wiley & Sons, Ltd., vol. 18(12), pages 1461-1480, December.
- Barton H. Hamilton & Brian McManus, 2012. "The Effects Of Insurance Mandates On Choices And Outcomes In Infertility Treatment Markets," Health Economics, John Wiley & Sons, Ltd., vol. 21(8), pages 994-1016, August.
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KeywordsMarketing; In Vitro; Assisted Reproduction; Health Care Marketing;
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