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Performance of Coupled Product Development Activities with a Deadline

  • Nitindra R. Joglekar

    (Boston University, Boston, Massachusetts, 02215)

  • Ali A. Yassine

    (Massachusetts Institute of Technology, Cambridge, Massachusetts, 02139)

  • Steven D. Eppinger

    (Massachusetts Institute of Technology, Cambridge, Massachusetts, 02139)

  • Daniel E. Whitney

    (Massachusetts Institute of Technology, Cambridge, Massachusetts, 02139)

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    This paper explores the performance of coupled development activities by proposing a performance generation model (PGM). The goal of the PGM is to develop insights about optimal strategies (i.e., sequential, concurrent, or overlapped) to manage coupled design activities that share a fixed amount of engineering resources subject to performance and deadline constraints. Model analysis characterizes the solution space for the coupled development problem. The solution space is used to explore the generation of product performance and the associated dynamic forces affecting concurrent development practices. We use these forces to explain conditions under which concurrency is a desirable strategy.

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    Article provided by INFORMS in its journal Management Science.

    Volume (Year): 47 (2001)
    Issue (Month): 12 (December)
    Pages: 1605-1620

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    Handle: RePEc:inm:ormnsc:v:47:y:2001:i:12:p:1605-1620
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    1. V. Krishnan & Karl T. Ulrich, 2001. "Product Development Decisions: A Review of the Literature," Management Science, INFORMS, vol. 47(1), pages 1-21, January.
    2. Christoph H. Loch & Christian Terwiesch, 1998. "Communication and Uncertainty in Concurrent Engineering," Management Science, INFORMS, vol. 44(8), pages 1032-1048, August.
    3. Robert P. Smith & Steven D. Eppinger, 1997. "A Predictive Model of Sequential Iteration in Engineering Design," Management Science, INFORMS, vol. 43(8), pages 1104-1120, August.
    4. Robert P. Smith & Steven D. Eppinger, 1997. "Identifying Controlling Features of Engineering Design Iteration," Management Science, INFORMS, vol. 43(3), pages 276-293, March.
    5. Morris A. Cohen & Jehoshua Eliasberg & Teck-Hua Ho, 1996. "New Product Development: The Performance and Time-to-Market Tradeoff," Management Science, INFORMS, vol. 42(2), pages 173-186, February.
    6. Viswanathan Krishnan & Steven D. Eppinger & Daniel E. Whitney, 1997. "A Model-Based Framework to Overlap Product Development Activities," Management Science, INFORMS, vol. 43(4), pages 437-451, April.
    7. Christian Terwiesch & Christoph H. Loch, 1999. "Measuring the Effectiveness of Overlapping Development Activities," Management Science, INFORMS, vol. 45(4), pages 455-465, April.
    8. Albert Y. Ha & Evan L. Porteus, 1995. "Optimal Timing of Reviews in Concurrent Design for Manufacturability," Management Science, INFORMS, vol. 41(9), pages 1431-1447, September.
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