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Case Article—Suncrest AgriBusiness Company: Exploiting the Flexibility of Backup Capacity

Author

Listed:
  • Saurabh Bansal

    (Smeal College of Business, The Pennsylvania State University, University Park, Pennsylvania 16802)

  • Timothy J. Lowe

    (Tippie College of Business, University of Iowa, Iowa City, Iowa 52242)

  • Philip C. Jones

    (Tippie College of Business, University of Iowa, Iowa City, Iowa 52242)

Abstract

The primary objective of the case study is to help students understand, model, and solve capacity planning problems (i) when the production yield is uncertain and (ii) if the yield of first production is low, the product can be produced a second time. The dimension of random yield emphasizes supply chain management challenges beyond the traditional newsvendor problem, which has a nice closed-form solution. The dimension of operational flexibility underscores the importance of modeling skills, such as influence diagrams, that can be used to brainstorm, model, and solve new problems. Extensive use of the case in graduate supply chain management courses shows that in the absence of a mathematical model, students systematically deviate from optimal capacity usage. Usually, the presence of backup flexibility reduces first-period production. However, students’ responses often suggest cutting first production too much. When it is available, students consistently overuse the flexibility of second-period production. Overall, students believed the case was challenging and that it provides a valuable learning experience.

Suggested Citation

  • Saurabh Bansal & Timothy J. Lowe & Philip C. Jones, 2022. "Case Article—Suncrest AgriBusiness Company: Exploiting the Flexibility of Backup Capacity," INFORMS Transactions on Education, INFORMS, vol. 23(1), pages 27-31, September.
  • Handle: RePEc:inm:orited:v:23:y:2022:i:1:p:27-31
    DOI: 10.1287/ited.2019.0232ca
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    References listed on IDEAS

    as
    1. Saurabh Bansal & Mahesh Nagarajan, 2017. "Product Portfolio Management with Production Flexibility in Agribusiness," Operations Research, INFORMS, vol. 65(4), pages 914-930, August.
    2. Philip C. Jones & Greg Kegler & Timothy J. Lowe & Rodney D. Traub, 2003. "Managing the Seed-Corn Supply Chain at Syngenta," Interfaces, INFORMS, vol. 33(1), pages 80-90, February.
    3. Philip C. Jones & Timothy J. Lowe & Rodney D. Traub & Greg Kegler, 2001. "Matching Supply and Demand: The Value of a Second Chance in Producing Hybrid Seed Corn," Manufacturing & Service Operations Management, INFORMS, vol. 3(2), pages 122-137, April.
    4. Mordechai Henig & Yigal Gerchak, 1990. "The Structure of Periodic Review Policies in the Presence of Random Yield," Operations Research, INFORMS, vol. 38(4), pages 634-643, August.
    Full references (including those not matched with items on IDEAS)

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