IDEAS home Printed from https://ideas.repec.org/a/ine/journl/v43y2016i52p5-13.html
   My bibliography  Save this article

Communication strategies for reputation management of the company

Author

Listed:
  • Yanica Petkova DIMITROVA

    (University of Library Studies and Information Technologies, Sofia, Bulgaria)

Abstract

Corporate reputation is an intangible value of the company, which generates competitive advantages, if it is professionally constructed. Corporate reputation generates significant competitive advantages when the strategies created for its management are aimed at a positive shift in its sustainability. Communication strategies support the overall management of reputation. With the help of social media, the managerial process becomes interactive and includes dialogues and interactions between the organization and various stakeholder groups with which it maintains relations. Classification-JEL M14

Suggested Citation

  • Yanica Petkova DIMITROVA, 2016. "Communication strategies for reputation management of the company," Romanian Journal of Economics, Institute of National Economy, vol. 43(2(52)), pages 5-13, december.
    • Handle: RePEc:ine:journl:v:43:y:2016:i:52:p:5-13
    as

    Download full text from publisher

    File URL: http://www.revecon.ro/articles/2016-2/2016-2-1.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bronwyn H. Hall., 1993. "The Value of Intangible Corporate Assets: An Empirical Study of the Components of Tobin's Q," Economics Working Papers 93-207, University of California at Berkeley.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Blanco Callejo, M, 2007. "LA VENTA DE LA ILUSIÓN Y “LA BRUJA DE ORO”: EL EMBRUJO DE UN CÍRCULO VIRTUOSOi /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 13(3), pages 33-56.
    2. Yu-Shan Chen & Ke-Chiun Chang, 2009. "Using neural network to analyze the influence of the patent performance upon the market value of the US pharmaceutical companies," Scientometrics, Springer;Akadémiai Kiadó, vol. 80(3), pages 637-655, September.
    3. Villalonga, Belen, 2004. "Intangible resources, Tobin's q, and sustainability of performance differences," Journal of Economic Behavior & Organization, Elsevier, vol. 54(2), pages 205-230, June.
    4. Sunil Kanwar & Bronwyn H. Hall, 2015. "The Market Value of R&D in Weak Innovation Regimes: Evidence from India," NBER Working Papers 21196, National Bureau of Economic Research, Inc.
    5. Živilė Savickaitė, 2014. "The Evaluation of Company's Intangible Assets' influence for Business Value," International Journal of Business and Economic Sciences Applied Research (IJBESAR), International Hellenic University (IHU), Kavala Campus, Greece (formerly Eastern Macedonia and Thrace Institute of Technology - EMaTTech), vol. 7(3), pages 133-155, December.
    6. Manuel Espitia Escuer & Gema Pastor Agust�n, 2003. "The investment activity of Spanish firms with tangible and intangible assets," Documentos de Trabajo dt2003-08, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
    7. Pablo Gonzalo Ramirez & Toyohiko Hachiya, 2008. "Measuring the Contribution of Intangibles to Productivity Growth: A Disaggregate Analysis of Japanese Firms," Review of Pacific Basin Financial Markets and Policies (RPBFMP), World Scientific Publishing Co. Pte. Ltd., vol. 11(02), pages 151-186.
    8. Kathy Fogel & Liping Ma & Randall Morck, 2021. "Powerful independent directors," Financial Management, Financial Management Association International, vol. 50(4), pages 935-983, December.
    9. Granstrand, Ove, 2000. "The shift towards intellectual capitalism -- the role of infocom technologies1," Research Policy, Elsevier, vol. 29(9), pages 1061-1080, December.
    10. Baum, Christopher F & Thies, Clifford F, 1999. "Q, Cash Flow and Investment: An Econometric Critique," Review of Quantitative Finance and Accounting, Springer, vol. 12(1), pages 35-47, January.
    11. Salvi, Antonio & Vitolla, Filippo & Rubino, Michele & Giakoumelou, Anastasia & Raimo, Nicola, 2021. "Online information on digitalisation processes and its impact on firm value," Journal of Business Research, Elsevier, vol. 124(C), pages 437-444.
    12. Qin Yang & Crystal X. Jiang & Sali Li, 2010. "Intangible resources, agglomeration effect of FDI intensity, and firm performance: Evidence from Chinese semiconductor firms," Working Papers 56, globADVANTAGE, Polytechnic Institute of Leiria.
    13. Burak Dindaroglu, 2010. "Intra-Industry Knowledge Spillovers and Scientific Labor Mobility," Discussion Papers 10-01, University at Albany, SUNY, Department of Economics.
    14. Marc Baudry & Béatrice Dumont, 2012. "Valuing patents using renewal data : an inquiry into the feasability of an automated patent scoring method," EconomiX Working Papers 2012-31, University of Paris Nanterre, EconomiX.
    15. Hall, Bronwyn H. & Mairesse, Jacques, 1995. "Exploring the relationship between R&D and productivity in French manufacturing firms," Journal of Econometrics, Elsevier, vol. 65(1), pages 263-293, January.
    16. Luis Ernesto Ocampo Figueroa & Moises Alejandro Alarcon Osuna & Carlos Fong Reynoso, 2014. "Determinants of the Internationalization of the Firm: The Accelerated Model vs. the Sequential Model," The International Journal of Business and Finance Research, The Institute for Business and Finance Research, vol. 8(5), pages 81-93.
    17. Jiang, Crystal X. & Yang, Qin & Li, Sali & Wang, Yong, 2011. "The moderating effect of foreign direct investment intensity on local firms' intangible resources investment and performance implications: A case from China," Journal of International Management, Elsevier, vol. 17(4), pages 291-302.
    18. Bronwyn Hall, 1992. "R&D Tax Policy During the Eighties: Success or Failure?," NBER Working Papers 4240, National Bureau of Economic Research, Inc.

    More about this item

    Keywords

    corporate reputation; stakeholder; social media; communication strategies; intangible values.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ine:journl:v:43:y:2016:i:52:p:5-13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentina Vasile (email available below). General contact details of provider: https://edirc.repec.org/data/inacaro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.