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Bangladesh's Experience With Social Media Adoption in Public Organizations

Author

Listed:
  • Wang Guohua

    (Huazhong University of Science and Technology, China)

  • Muhammad Atique

    (Huazhong University of Science and Technology, China)

  • Bikram Biswas

    (Noakhali Science and Technology University, Bangladesh)

  • Shariful Islam

    (Huazhong University of Science and Technology, China)

Abstract

The main purpose of this research is to find out effective strategies and factors of Bangladesh's Experience with Social Media Adoption in Public Organizations through data from nationality representative surveys conducted on different city corporations in Bangladesh. A structured questionnaire method was conducted and data collected from 311 public organizations of different city corporations in Bangladesh. Technology acceptance, a multiple regression model is estimated by the OLS method to find out the significant factors of social media adoption in the public organization of Bangladesh. Moreover, the results of OLS estimation found that if the public organization of Bangladesh perceives that social media is a useful, improved and easier tool to find information, the level of social media adoption will be increased and if the service delivery system is improved by using social media, the level of social media adoption in the public organization of Bangladesh will be increased significantly.

Suggested Citation

  • Wang Guohua & Muhammad Atique & Bikram Biswas & Shariful Islam, 2022. "Bangladesh's Experience With Social Media Adoption in Public Organizations," International Journal of E-Adoption (IJEA), IGI Global, vol. 14(1), pages 1-19, January.
    • Handle: RePEc:igg:jea000:v:14:y:2022:i:1:p:1-19
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    References listed on IDEAS

    as
    1. Matthew K.O. Lee & Christy M.K. Cheung & Zhaohui Chen, 2007. "Understanding user acceptance of multimedia messaging services: An empirical study," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 58(13), pages 2066-2077, November.
    2. Jozé Braz de Araújo & Silvia Novaes Zilber, 2016. "What Factors Lead Companies to Adopt Social Media in their processes: Proposal and Test of a Measurement Model," Brazilian Business Review, Fucape Business School, vol. 13(6), pages 260-290, November.
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