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Content
2025, Volume 7, Issue 1
2024, Volume 6, Issue 3
- 1-17 Digital Marketing Strategies and Brand Awareness of Afrinnovators Group Ltd
by Samuel Benegusenga & Malgit Amos Akims, PhD - 18-32 Customer Relationship Practices through Processes Automation and Customer Satisfaction. Service Industry Experience
by Dr. Kennedy Ntabo Otiso
2024, Volume 6, Issue 2
- 1-12 Impact of Digital Transformation on Strategic Marketing Practices in Germany
by Conrad Albrecht - 13-24 Role of Social Media Influencers in Brand Management in Indonesia
by Herman Aditya - 25-35 Role of Artificial Intelligence in Marketing Automation in China
by Mercy Chen - 36-46 Consumer Behavior Analysis in the Age of Big Data for Effective Marketing Strategies
by John Williams - 46-56 Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility
by Matthew Kiptoo
2024, Volume 6, Issue 1
- 1-11 The Impact of Digital Marketing Adoption on Firm Performance: A Case Study of Small and Medium Enterprises in India
by Akash Verma - 12-22 Role of Celebrity Endorsement in Luxury Brand Marketing: A Study of Consumer Preferences in China
by Yang Jun - 23-34 The Influence of Social Media Marketing on Brand Equity: Evidence from the Fast-Food Industry in Brazil
by Matheus Pereira - 35-46 Effect of Experiential Marketing on Customer Engagement and Loyalty in the Tourism Sector in France
by Paul Girard - 47-59 How Cultural Differences Affect the Adoption and Effectiveness of Green Marketing Strategies in Germany
by Felix Schmitt
2023, Volume 5, Issue 2
- 1-10 The Impact of Globalization on Strategic Management in Lebanon
by Abdel Ashraf Taqatqa - 11-19 Effects of Firm Size on Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya
by Joseph Tatua & Dr. Lilian Karimi Mwenda & Dr. Anita Wachira - 20-29 Relationship between Firm Readiness and the Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya
by Joseph Tatua & Dr. Lilian Mwenda & Dr. Anita Wachira - 30-49 Understanding the Nexus between Customers Satisfaction with Product Quality and Branding on Consumer Loyalty: The Case of Consumers of Les Brasseries du Cameroun Products in the Buea Municipality
by Stephen Mokondo Moki (PhD) & Kingsley Lyonga Ngange (PhD) & Nicole Mayuk Mbiatem
2023, Volume 5, Issue 1
- 1-24 Effect of Niche Marketing on Performance of International Courier Companies in Kenya
by Swinfen Ananda Mbogani & Dr. Silver E. Kwendo & Dr. Dishon M. Wanjere - 25-34 Role of Corporate Social Responsibility in Strategic Management in Cambodia
by Canata Seang - 35-45 Impact of Social Media on Strategic Management in Morocco
by Amira Bennani - 46-55 Impact of Culture on Strategic Management in Japan
by Haruto Suzuki - 56-67 Role of Leadership in Strategic Management in Nigeria
by Adamma Adefope
2022, Volume 4, Issue 1
- 1-11 Effect Of Digital Customer Relationship Practices On Performance Of Insurance Sector
by Dr. Ben Kajwang PhD - 12-22 The Role Of Social Media In The Insurance Industry In Kenya
by Dr. Ben Kajwang PhD
2021, Volume 3, Issue 1
- 1-11 Apprentices Perception On Apparel Fit Made With Pattern Drafting And Free-Hand Cutting Methods
by Dr. Dymphna Bakker-Edoh & Dr. Johnson Kofi Kassah & Gudila Ancelm Kereth & Dr. Elizabeth B. Oigo & Prof. Keren G. Mburugu
2019, Volume 2, Issue 1
- 1-14 Effect Of Personality Traits On Perceived Value And Behavioural Intentions By Electronic Brand Customers In Kenya
by Kiprop Eric Kibos & Daniel Kipkirui Langat & Charles Lagat
2018, Volume 1, Issue 1
- 1-7 Influence Of Pattern Drafting And Free-Hand Cutting Technique On Apparel Fit Among Fashion Designers In Koforindua, Ghana
by Dymphna Bakker-Edoh & Prof. Keren G. Mburugu & Dr. Bosibori Oigo