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The impact of corporate social responsibility practices on competitive advantage: Vietnamese evidence

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  • Khoa Truong An Nguyen
  • Ngoc Khuong Mai
  • Le Nha Ca Nguyen

Abstract

This paper analyses the values and effects of corporate social responsibility practices on organisational competitive advantage. The survey was sent to 869 respondents at different levels of management in Ho Chi Minh City and Binh Duong Province to collect opinions on corporate social responsibility (CSR) practices and their influence on organisational competitive advantage. The data are analysed using the SmartPLS technique to draw conclusions about the impact of CSR factors on organisational competitive advantage. The results indicate that there are four main impact variables - economic, legal, ethical and philanthropic CSR factors - that strongly affect organisational competitive advantage, whereas environmental CSR does not affect competitive advantage. Based on the findings, organisations have different options to decide which types of CSR are suitable for their business activities.

Suggested Citation

  • Khoa Truong An Nguyen & Ngoc Khuong Mai & Le Nha Ca Nguyen, 2021. "The impact of corporate social responsibility practices on competitive advantage: Vietnamese evidence," International Journal of Management and Enterprise Development, Inderscience Enterprises Ltd, vol. 20(2), pages 177-195.
  • Handle: RePEc:ids:ijmede:v:20:y:2021:i:2:p:177-195
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    Citations

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    Cited by:

    1. Ngoc Khuong Mai & Khoa Truong An Nguyen & Thanh Tung Do & Long Nhat Phan, 2023. "Corporate Social Responsibility Strategy Practices, Employee Commitment, Reputation as Sources of Competitive Advantage," SAGE Open, , vol. 13(4), pages 21582440231, December.
    2. Ahmed Abdelkader, 2022. "Fusion of Sustainability in the Tourism Industry for Improved Competitiveness: Investigation of Five-Star Hotels in Kuwait," Administrative Sciences, MDPI, vol. 12(4), pages 1-15, November.
    3. Ioannis Koukoumpliakos & Petr Rehor, 2021. "Corporate Social Responsibility: A Modern Approach in Greek Enterprises," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 10, September.
    4. Nicola Cucari & Ilaria Tutore & Raffaella Montera & Sofia Profita, 2023. "A bibliometric performance analysis of publication productivity in the corporate social responsibility field: Outcomes of SciVal analytics," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 1-16, January.
    5. Krisztina Szegedi & Tamás Németh & Dorina Körtvési, 2023. "Employer Branding in the Fashion Industry: CSR Actions by Fashion SMEs," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    6. Jongsik Yu & Linda Heejung Lho & Heesup Han, 2022. "Corporate social responsibility (environment, product, diversity, employee, and community) and the hotel employees' job performance: Exploring the role of the employment types," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1825-1838, September.
    7. Qinghua Fu & Wafa Ghardallou & Ubaldo Comite & Irfan Siddique & Heesup Han & Juan Manuel Arjona-Fuentes & Antonio Ariza-Montes, 2022. "The Role of CSR in Promoting Energy-Specific Pro-Environmental Behavior among Hotel Employees," Sustainability, MDPI, vol. 14(11), pages 1-19, May.

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