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The Effects of Consumers’ Buying Behavior on E-Commerce Pricing in the Highly Developed Emerging Market: The Case of Singapore

Author

Listed:
  • Jia Yun Moerth-Teo
  • Vito Bobek
  • Tatjana Horvat
  • Franko Milost

Abstract

This paper is focused on Singapore and its e-commerce markets. It contains the theoretical part and the conduct of an empirical study where the results are studied. This study is further extended as an investigation of the effects of consumers’ buying behavior on the e-commerce market in the case of Singapore, a highly developed emerging market. This research aims to gain a detailed insight and better understand Singaporeans buying behavior and how it may or may not affect the e-commerce market.

Suggested Citation

  • Jia Yun Moerth-Teo & Vito Bobek & Tatjana Horvat & Franko Milost, 2021. "The Effects of Consumers’ Buying Behavior on E-Commerce Pricing in the Highly Developed Emerging Market: The Case of Singapore," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 13(12), pages 1-55, December.
    • Handle: RePEc:ibn:ijefaa:v:13:y:2021:i:12:p:55
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    References listed on IDEAS

    as
    1. Lelia Voinea & Alina Filip, 2011. "Analyzing the Main Changes in New Consumer Buying Behavior during Economic Crisis," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(1), pages 14-19, July.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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