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Application of RBV Concepts in Implementing Strategy of Jordanian Higher Education

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  • Zead M. Alhawamdeh
  • Nayef Raji Alomyan

Abstract

This study chose Porter’s (1980) conceptualization of competitive strategy, since this conceptualization is academically well accepted and internally consistent (Dess and Davis, 1984). Porter (1980) identified two generic ways in which an organization can gain sustainable competitive advantage over other firms in the industry: ‘low cost’ and ‘differentiation’. A ‘low-cost’ strategy emphasizes the need to be the low-cost producer in the industry. A ‘differentiation’ strategy is based on creating and offering a product that is perceived industry-wide as unique

Suggested Citation

  • Zead M. Alhawamdeh & Nayef Raji Alomyan, 2019. "Application of RBV Concepts in Implementing Strategy of Jordanian Higher Education," International Business Research, Canadian Center of Science and Education, vol. 12(7), pages 96-102, July.
    • Handle: RePEc:ibn:ibrjnl:v:12:y:2019:i:7:p:96-102
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    References listed on IDEAS

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    1. Hicks, Diana, 2012. "Performance-based university research funding systems," Research Policy, Elsevier, vol. 41(2), pages 251-261.
    2. Dyson, Robert G., 2004. "Strategic development and SWOT analysis at the University of Warwick," European Journal of Operational Research, Elsevier, vol. 152(3), pages 631-640, February.
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    More about this item

    Keywords

    high education; competitive strategy; strategic resources; marketing completion;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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