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Innovation in Tradition: Key Success Factors of New Entrepreneurs in the Retail Trade

Author

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  • Beatrice Luceri
  • Edoardo Sabbadin
  • Cristina Zerbini

Abstract

Have the economic crisis, the digital revolution and the growth of mass retailing changed the success factors of small retailing companies? What impact have they had on the characteristics of the profiles of new entrepreneurs in the retail trade? On the basis of the data collected through a qualitative research by a semi-structured interview on a sample of retailers, the paper aims to provide answers to these questions. The results of the interviews, recorded, transcribed and analysed using the software T-Lab 8.1, highlight the new success factors and, in particular, the key role assumed by web marketing. Moreover, the fact that the retail sector has maintained a strong capacity to create employment is cause for reflection on the employment potential of the small companies in the more traditional sectors. The importance of this sector appears even more significant if we consider the context of economic instability and declining consumption in which these companies are operating.

Suggested Citation

  • Beatrice Luceri & Edoardo Sabbadin & Cristina Zerbini, 2017. "Innovation in Tradition: Key Success Factors of New Entrepreneurs in the Retail Trade," International Business Research, Canadian Center of Science and Education, vol. 10(12), pages 239-245, December.
    • Handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:12:p:239-245
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    References listed on IDEAS

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    1. Mazzei, Matthew J. & Flynn, C. Brian & Haynie, Jeffrey J., 2016. "Moving beyond initial success: Promoting innovation in small businesses through high-performance work practices," Business Horizons, Elsevier, vol. 59(1), pages 51-60.
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    Cited by:

    1. Maciejewski Grzegorz, 2018. "Consumers’ Attitudes Towards Modern Solutions in the Retail Trade," Economics and Business Review, Sciendo, vol. 4(3), pages 69-85, July.
    2. Albors-Garrigos, Jose, 2020. "Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).

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    More about this item

    Keywords

    retail trade; retailer micro enterprise; new entrepreneurs; qualitative research;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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