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Consumers’ Attitudes Towards Locally Manufactured High Involvement Products: A Systematic Review

Author

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  • Anyanwu Hilary Chinedu
  • Sharifah Azizah Haron
  • Ahmad Hariza Hashim
  • Jo Ann Ho

Abstract

The increased level of market globalization has necessitated inculcation of positive attitudes towards locally manufactured high involvement products in consumers. While several governments are concerned about this, scholars have also given attention to this development and as a result, a need to ascertain what actually instigates consumers’ attitudes towards locally manufactured high involvement products such as- automobiles, houses, and mobile services through systematic review of extant literatures. A systematic literature review that involved comprehensive search of four databases utilized eight eligible studies to conclude that the influence of collectivism and consumer ethnocentrism (CE) on attitude towards locally manufactured high involvement products is a psychological process. The review also revealed that collectivism and CE catalyze consumers’ attitudes towards locally manufactured high involvement products through emotional and rational temperaments. Implications of the findings are discussed with suggestion for further studies.

Suggested Citation

  • Anyanwu Hilary Chinedu & Sharifah Azizah Haron & Ahmad Hariza Hashim & Jo Ann Ho, 2020. "Consumers’ Attitudes Towards Locally Manufactured High Involvement Products: A Systematic Review," Asian Social Science, Canadian Center of Science and Education, vol. 16(12), pages 1-80, December.
    • Handle: RePEc:ibn:assjnl:v:16:y:2020:i:12:p:80
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    References listed on IDEAS

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    1. Sreen, Naman & Purbey, Shankar & Sadarangani, Pradip, 2018. "Impact of culture, behavior and gender on green purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 177-189.
    2. Kojo Saffu & John H. Walker & Marica Mazurek, 2010. "The role of consumer ethnocentrism in a buy national campaign in a transitioning country," International Journal of Emerging Markets, Emerald Group Publishing Limited, vol. 5(2), pages 203-226, April.
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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