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“Resilient Young Smokers†- A Proposed Study in Determining Young Adult Smokers’ Responses Towards Anti-Smoking Initiatives in Australia

Author

Listed:
  • Liau Chee How
  • Leanne White
  • Keith Thomas
  • Tan Seng Teck

Abstract

Although cigarette smoking rate has declined consistently in the past four decades in Australia, the smoking habit remains popular among some groups. From a marketer’s vantage point, this slowed reduction portrays the less effective implementation of anti-smoking campaigns in Australia. Ideally, each anti-smoking intervention ought to break the chain of marginal utility and lead to a sharp or stepped decline of smoking prevalence. This paper explores the inadequacies of fear factored anti-smoking campaigns and some prevailing reasons why young adult smokers continue to smoke. This paper begins with a review and categorisation of the different reasons of why young adults continue to smoke. These reasons draw on addiction, stress, habit, social-economic factors, self-identity and peer pressure. The rationale for studying these anti-smoking initiatives is to evaluate if these initiatives address the issues of smoking amongst young adults. This paper is significant for formulating effective anti-smoking messages and policy developments in Australia.

Suggested Citation

  • Liau Chee How & Leanne White & Keith Thomas & Tan Seng Teck, 2018. "“Resilient Young Smokers†- A Proposed Study in Determining Young Adult Smokers’ Responses Towards Anti-Smoking Initiatives in Australia," Asian Social Science, Canadian Center of Science and Education, vol. 14(10), pages 1-91, October.
  • Handle: RePEc:ibn:assjnl:v:14:y:2018:i:10:p:91
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    References listed on IDEAS

    as
    1. repec:bla:ecorec:v:75:y:1999:i:230:p:225-40 is not listed on IDEAS
    2. Peter Bardsley & Nilss Olekalns, 1999. "Cigarette and Tobacco Consumption: Have Anti‐Smoking Policies Made a Difference?," The Economic Record, The Economic Society of Australia, vol. 75(3), pages 225-240, September.
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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