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Conceptual Development in Festival Quality Management: Implications for Product Development and Marketing

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  • Bassey Benjamin Esu

Abstract

This paper seeks to explore the trends in the conceptual development of knowledge relevant in festival quality management. There is plethora of literature on festival quality that spans over three decades. However, researchers and practitioners have continued to grapple with trying to understand the why and what of festival quality study in special event tourism management. This taxonomical problem exist probably because of the historical antecedent of service quality research. This paper therefore provides more sight into the meaning, nature and scope of festival quality from research groups and the strategic importance to festival marketing performance.

Suggested Citation

  • Bassey Benjamin Esu, 2015. "Conceptual Development in Festival Quality Management: Implications for Product Development and Marketing," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(1), pages 53-64, January.
    • Handle: RePEc:hur:ijarbs:v:5:y:2015:i:1:p:53-64
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    References listed on IDEAS

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    1. Mensah, C, 2013. "Residents’ Satisfaction and Behavioural Intention with Asogli Yam Festival in Ghana," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(3), pages 682-702, March.
    2. Font, Antoni Riera, 2000. "Mass Tourism and the Demand for Protected Natural Areas: A Travel Cost Approach," Journal of Environmental Economics and Management, Elsevier, vol. 39(1), pages 97-116, January.
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