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A Self-Evaluation System of Quality Planning for Tourist Attractions in Taiwan: An Integrated AHP-Delphi Approach from Career Professionals

Author

Listed:
  • Luan Chen

    (Department of Civil Engineering, National Chiao Tung University, 1001 University Road, Hsinchu 300, Taiwan)

  • Eric Ng

    (School of Management and Enterprise, University of Southern Queensland, Toowoomba, QLD 4350, Australia)

  • Shyh-Chang Huang

    (Department of Civil Engineering, National Chiao Tung University, 1001 University Road, Hsinchu 300, Taiwan)

  • Wei-Ta Fang

    (Graduate Institute of Environmental Education, National Taiwan Normal University, Taipei 116, Taiwan)

Abstract

This study seeks to identify a set of key indicators along with weightings for tourist attractions in Taiwan, and develop a quality management self-evaluation mechanism for tourism businesses, using an advanced integrated Analytic Hierarchy Process and Delphi (AHP-Delphi) approach derived from the supply side perspective. This research study comprises two phases: (1) Delphi method analysis that involves 17 experts, providing confirmation about the evaluation criteria; and (2) Analytical Hierarchical Process (AHP) method which aims to allocate weightings to the evaluation criteria from the experts. Findings from the Delphi method analysis revealed the acceptance of two dimensions, six sub-dimensions and 17 indicators as key evaluation criteria. The AHP method analysis indicated that the most significant dimension was managing quality, with tourism services and public sector facilities being the most important sub-dimension and indicator respectively. The self-evaluation mechanism proposed in this planning perspectives can assist tourism businesses and national/regional Destination Management Organization to identify quality management problems and possible ways of enhancing quality tourism, so that tourism experience, and tourist’s satisfaction can be further improved effectively between the conflicting views by career professionals.

Suggested Citation

  • Luan Chen & Eric Ng & Shyh-Chang Huang & Wei-Ta Fang, 2017. "A Self-Evaluation System of Quality Planning for Tourist Attractions in Taiwan: An Integrated AHP-Delphi Approach from Career Professionals," Sustainability, MDPI, vol. 9(10), pages 1-18, September.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:10:p:1751-:d:113475
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