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Framing Devices in the Creation of Environmental Responsibility: A Qualitative Study from Sweden

Author

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  • Karin Skill

    (Department of Thematic Studies—Technology and Social Change, University of Linköping, S-581 83 Linköping, Sweden
    The authors have contributed equally to the writing of this paper.)

  • Per Gyberg

    (Department of Thematic Studies—Technology and Social Change, University of Linköping, S-581 83 Linköping, Sweden
    The authors have contributed equally to the writing of this paper.)

Abstract

The aim of this article is to analyze the relationship between identity work for environmental responsibility and sustainable development in relation to an ecological master frame. The material is based on a case study with Swedish householders and focusses on the interviewees identity work in relation to specific and detailed environmentally friendly activities. The argument put forth is that individuals construct what is possible and reasonable by identifying themselves in relation to the multitude of others and by doing certain activities. The conclusions suggest that the householders consider themselves to have a responsibility for the environment, but that they do enough by performing specific activities such as recycling. Thereby the study shows how the individuals present their own ideas and actions in relation to an ecological master frame.

Suggested Citation

  • Karin Skill & Per Gyberg, 2010. "Framing Devices in the Creation of Environmental Responsibility: A Qualitative Study from Sweden," Sustainability, MDPI, vol. 2(7), pages 1-18, June.
    • Handle: RePEc:gam:jsusta:v:2:y:2010:i:7:p:1869-1886:d:8818
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    References listed on IDEAS

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    1. Carlsson-Kanyama, Annika & Linden, Anna-Lisa, 2007. "Energy efficiency in residences--Challenges for women and men in the North," Energy Policy, Elsevier, vol. 35(4), pages 2163-2172, April.
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    Cited by:

    1. Karin Skill, 2011. "The What, Who, and How of Ecological Action Space," Sustainability, MDPI, vol. 4(1), pages 1-16, December.
    2. Shamila Nabi Khan & Nayab Minhas & Nathan Neale, 2025. "Bridging the green gap: examining consumer green perceptions in an extended model of theory of planned behavior," Future Business Journal, Springer, vol. 11(1), pages 1-24, December.
    3. Hartmut Fünfgeld & Darryn McEvoy, 2014. "Frame Divergence in Climate Change Adaptation Policy: Insights from Australian Local Government Planning," Environment and Planning C, , vol. 32(4), pages 603-622, August.
    4. Per Gyberg & Jonas Anshelm & Jonas Hallström, 2020. "Making the Unsustainable Sustainable: How Swedish Secondary School Teachers Deal with Sustainable Development in Their Teaching," Sustainability, MDPI, vol. 12(19), pages 1-12, October.

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